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THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences…

GAME ON: THE 2024 AHG EXPO IS ALMOST HERE

One of the Australasian hospitality and gaming industry’s premier events is getting set to return – and it has big shoes to fill. The 2024 AHG Expo will be the first since last year’s record-breaking,…

THE 2024 AHG EXPO: ONE MONTH TO GO!

The 2023 AHG Expo made history in more ways than one. Not only did it host the event’s first live cocktail competition in partnership with Diageo, and offer the largest ever lucky door prize – it also…

NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…

HOW TO MASTER QUALITY FOOD SHOTS

A high-quality image can mean a world of difference when it comes to creating food content. From capturing the crispiness of a pie crust to the deep hues of a decadent black forest cake… it's true what…

‘SAVE THE DATES’ FOR 2024, AND HAPPY CHRISTMAS!

As we head into the holiday season, The Drop will be taking a break for a few weeks, but we thought you might want to make note of some of the major industry events coming up in 2024.  Here’s a list,…

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NEW MUSIC LICENSING FEES – WHAT YOU NEED TO KNOW

Australia’s two big music licensors – APRA AMCOS & PPCA - have released a new set of fee structures ahead of the planned launch of a combined platform in 2019, called OneMusic Australia. It is…

CLUBS PHO-NOMINAL FOOD CHALLENGE

As part of the first birthday celebrations for Cabra-Vale Diggers dining precinct District 8, the club launched a food challenge promotion, designed to raise awareness and to engage and attract some of…

HOPPING ON THE HALLOWEEN BANDWAGON

It becomes more evident each year that Australians are embracing Halloween. Over the past week, most streets have houses decorated with cobwebs, ghosts and bats and the neighbourhood kids out in force…

SOME FRESH F&B SOCIAL MEDIA CONTENT IDEAS

Social Media is a hungry beast. It demands creating a constant stream of engaging content which is not an easy thing to do – and which explains why there is so much poor content flooding channels. While…

WHAT HAPPENS WHEN GAMING AND MARKETING DON’T COMMUNICATE?

For most clubs, gaming continues to be the main revenue driver and in a simple world, it’s considered Marketing’s role is to drive players to the machines and it’s Gaming’s role to provide the…

SOCIAL MEDIA STRATEGY WORKSHOP WITH LAUREL PAPWORTH

In conjunction with The Drop, Social Media 'guru' Laurel Papworth has put together this one-day workshop focusing on Social Media Strategy. A Social Media Strategy brings together multiple issues and provides…