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TIKTOK FOR HOSPITALITY: WHY VENUES ARE MISSING OUT NOT USING TIKTOK

The Challenge: Moving Away from the Traditional Content While Instagram and Facebook have traditionally been the go-to platforms for hospitality venues, TikTok is emerging as a must have platform for…
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INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
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WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?

*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7. (From my point of view it’s a brilliant book and a must read for all loyalty program managers) Sludge is…
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5 ESSENTIAL REASONS WHY SOCIAL MEDIA IS A VITAL COMMUNICATIONS TOOL

In Australia’s competitive hospitality industry, social media has transformed from an optional marketing tool to an essential channel for building relationships, engaging communities, and ultimately…
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DAILY SOCIAL MEDIA TRENDS

Monday Blues (#MondayBlues), Manic Monday (#ManicMonday) or Motivation Monday (#MotivationMonday) Everyone can relate to a case of the Mondays. The #MondayBlues tag is popular for conversations surrounding…
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LOOKING AHEAD TO MARKETING IN 2025: KEY TRENDS

Marketers who want to stay ahead of the curve must not only adapt to changes but anticipate them. From the rise AI to the growing importance of sustainability in brand messaging, these new trends represent…
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5 QUESTIONS YOU HAVE TO ASK BEFORE STARTING YOUR NEXT MARKETING PROJECT

With multiple business divisions and an ever growing variety of communication channels to manage, lack of time and lack of resources are major issues for most club or casino marketers. It can be a frenetic…
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