CROWN SYDNEY CHOOSES NEW GAMING SYSTEM SUPPLIER
The first casino in Australia to open in more than a decade, the Crown Sydney Hotel Resort will also be the city’s first-ever six-star hotel, located in a landmark building with views of the Sydney Harbour Bridge and Sydney Opera House. In addition to its VIP gaming facilities, Crown Sydney will include 349 hotel rooms and suites, luxury residences, signature restaurants, bars, luxury retail outlets, pool and spa facilities, and conference rooms.
IGT’s Advantage System and Solutions has been selected by the new Crown Sydney Hotel Resort which is scheduled to open in early 2021. The system will connect both live and electronic table games at the exclusive, table games only, VIP casino in the Barangaroo precinct on the foreshore of Sydney Harbour. The system will also include IGT’s Service Window on all the electronic table games.
“Crown selected the IGT ADVANTAGE casino management system and solutions for Crown Sydney because of their inherent flexibility and proven efficiency, which will place our operation at the cutting edge of gaming technology,” said Sean Knights, Executive General Manager of Gaming at Crown Sydney.
“Crown Resorts is internationally renowned for delivering a premium guest experience, and the IGT Advantage solution provides a suite of tools to assist Crown Sydney in ensuring the provision of an unparalleled gaming experience for our premium customers.”
“The IGT ADVANTAGE solution will offer Crown Sydney a compelling market position with advanced features that deliver greater player convenience, strengthen player loyalty, and generate deep business insights,” said Dallas Orchard, IGT Chief Operating Officer, Asia Pacific. “Our systems solutions will significantly benefit Crown Sydney guests and employees by providing unique capabilities that enhance gaming experiences and player safety.”
For an exclusive VIP casino, the IGT Advantage system can integrate seamlessly with all third-party technology to enhance business processes and give this unique casino the ability to provide personalized player experiences and streamlined operations.
The new service window option will allow the marketing team at the casino to personalise the content for players. It will display bonus content, ads, and promotions tailored specifically to a player’s profile.
