EVERY MARKETING CHALLENGE REVOLVES AROUND THESE QUESTIONS

Here’s a 7 point plan of action for every marketer from author, entrepreneur and marketing guru Seth Godin

 

1. WHO are you trying to reach? (If the answer is ‘everyone’, start over.
2.  HOW will they become aware of what you have to offer?
3. WHAT story are you telling/living/spreading?
4. DOES that story resonate with the worldview these people already have? (What do they believe? What do they want?)
5. WHERE is the fear that prevents action?
6. WHEN do you expect people to take action? If the answer is ‘now’, what keeps people from saying, ‘later’?
7. WHY? What will these people tell their friends?