EXCITEMENT IN THE AIR: HOW SCENT HEIGHTENS THE GAMING EXPERIENCE

Did you know that 75% of our emotions generated every day are due to what we smell? Scent marketing is revolutionizing the gaming industry by heightening the gaming experience in the minds of players. For every guest who walks into your venue, you want to make them feel good about where they are. Having a well-chosen scent diffused strategically across key areas of your venue will help you achieve that. To do that, you need a business partner with a high fragrance safety standard, a vast of global experiences and local knowledge.

Curate the Scent that Drives Gaming Excitement

Given the highly stimulating environment already in play, scenting is even more impactful as research shows a 45% boost in the amount of money gambled in a scented area* , among other benefits:

Any space that allows guests to actively participate in their surroundings will benefit from the stimulation of excitement and adrenaline rush scenting adds to the environment. However, scent is powerful only if you use the correct fragrance to reach your goals. In the Australian context, scents that work well for gaming are mostly invigorating, fresh, exciting scents – Golden Bamboo, Sandalwood Fire, Luxe Marine – that bring the WOW factor to the casino floor. But to compose a scent uniquely authentic to your brand is more than that. Over the past 25 years, ScentAir has developed a proven methodology by analysing four key components of your brand – aesthetics, customer demographic, décor and brand purpose as well as considering psychology and cultural fragrance cues to gain brand loyalty and maximize customer perceptions of added value.

Address Long-overdue Air Quality Concerns

Scents are proven solution to improving air quality issues, which have always been a pain point for gaming venues. According to a 2021 public opinion survey^ , 91% of consumers considered clean air very important when visiting indoor businesses; and 76% would not return to a business if they noticed an unpleasant smell.

ScentAir has the world’s largest fragrance library and it includes a special collection of odour neutralizing (ON) fragrances that combat malodours in the air. The uniquely formulated ON fragrances bond with malodours, literally changing their molecular structure, and thus greatly reducing, neutralising or eliminating them. ON can effectively address odours that every venue encounters. From the most notorious being cigarette smoke, to odours from carpets, bodies, restrooms, food, garbage and so on.

As the only member of the International Fragrance Association (IFRA) within the ambient scenting industry, ScentAir meets and more often exceeds all known global regulatory fragrance standards. Other prestigious IFRA members such as Chanel, LVMH and Revlon are all known for their high standards for high-quality fragrances. ScentAir fragrances do not contain any toxins, known carcinogens or respiratory allergens.

ScentAir Case Studies: How Improved Air Quality & Guest Satisfaction Translates to Dollars and Cents

Gaming clients conducted independent research to verify the validity of their own investment with ScentAir.

*The above data was reported by our client from 3 months pre-installation and 4 months post full casino floor installation. The data represents the findings of their independent reporting

Cultivate an Experience That Your Customers Would Pay to Bring Home

It is worth noting that your brand experience doesn’t have to stop the moment a guest leaves the door. People love bringing home scent products, a trend that has been escalating since the pandemic. Research by NPD Group found that 85% of consumers indicated using home scents in 2020; and candles alone, as the most-used home scent product, recorded a 17% jump in sales year-to-year. People are forgetful but they do not forget a scent they love. Among all our senses, smell is the most sensitive and long lasting. As studies show, people are 100 times more likely to remember what they smell over what they see, hear or touch, making branded fragrance products an ideal choice for brands wanting to establish an emotional relationship with their customers. ScentAir has empowered brands such as Crown Casino, KOOKAI, BMW and Marriott Hotels to stay remembered and naturally extend the brand experience to their customers’ home, even at a time when shops were closed or travel was banned due to the pandemic.

Talk to a consultant to start the scented journey with ScentAir

Fact Sources:
Hirsch, A. R. (1995). Effects of ambient odors on slot-machine usage in a Las Vegas casino. Psychology and Marketing, 12(7), 585-594. doi:10.1002/mar.4220120703
Krishna, A. (2010). Sensory marketing: Research on the sensuality of products. New York: Routledge.
Lindström, M. (2010). Brand sense: Sensory secrets behind the stuff we buy. New York: Free Press.
BrandSense Building Brands with Sensory Experiences (Rep.). (2001). Harvest Consulting Group.