Beer consumers have become more conscious of their drinking habits during the pandemic, turning to flavour rather than alcohol for their buzz.

The number of no-alcohol beers entered into this year’s Melbourne Royal Australian International Beer Awards has more than doubled on last year, reflecting a widespread trend for low- and no-alcohol ales.

The awards, held at the Melbourne Showgrounds this week, are decided by a panel of 60 judges, who assess beer from 355 breweries in 20 countries.

This year’s event has received 54 entries in the no-alcohol ale and lager category, up from 25 in 2021. The reduced/low-alcohol ales and lager category received 147 entries, up from 130 in 2021.

Chief judge Justin Fox says the surge in no-alcohol entries reflects global trends.

“That’s reflective of what we’re seeing in trade and bottle shops and in consumer trends really, that people are looking for that lower, no-alcohol option but still getting all the flavour beer can afford,” he says.


Source: www.smh.com.au/national/flavour-not-alcohol-the-latest-buzz-in-beer-20220511-p5akep.html?ref=rss