FLAVOUR, NOT ALCOHOL, THE LATEST BUZZ IN BEER

Beer consumers have become more conscious of their drinking habits during the pandemic, turning to flavour rather than alcohol for their buzz.

The number of no-alcohol beers entered into this year’s Melbourne Royal Australian International Beer Awards has more than doubled on last year, reflecting a widespread trend for low- and no-alcohol ales.

The awards, held at the Melbourne Showgrounds this week, are decided by a panel of 60 judges, who assess beer from 355 breweries in 20 countries.

This year’s event has received 54 entries in the no-alcohol ale and lager category, up from 25 in 2021. The reduced/low-alcohol ales and lager category received 147 entries, up from 130 in 2021.

Chief judge Justin Fox says the surge in no-alcohol entries reflects global trends.

“That’s reflective of what we’re seeing in trade and bottle shops and in consumer trends really, that people are looking for that lower, no-alcohol option but still getting all the flavour beer can afford,” he says.

 

Source: www.smh.com.au/national/flavour-not-alcohol-the-latest-buzz-in-beer-20220511-p5akep.html?ref=rss