In some clubs the percentage of hold and spin style games is well above 25% and growing, but this is also impacting the net hold in gaming. Increases in turnover are often achieved at the expense of a declining net profit. Additionally, smaller players are getting burnt on these games too quickly and not enjoying their gaming play and are coming to clubs less often.

So, as well as strong game performance, game variety and game longevity are becoming key to combating both the smaller players losing time on device, and the market hold issues. 

All games go through a honeymoon period that is around 3-4 months long in NSW Clubs. Once performance levels on a game extends past 6 months, and you have a choice of four games to select from, the decision to purchase is an easy one.

For IGTs new Bubble Blast games performance levels remain strong over the 6-month mark. The Genies Wishes Bubble Blast games combined are averaging $319 net per day per machine for August with a hold of 8.91%, and Treasures of Atlantis Bubble Blast is at $279 net per machine per day with a hold of 8.12%. Two new games Spells and Whistles (for release in Sept) and Shen Long coming soon, add an opportunity to extend the machine numbers.

With extended performance levels and more games to come, Bubble Blast machine purchases moves from a choice, to a must-have for clubs as this strong performance & longevity provides certainty.