In many clubs the percentage of hold and spin style games is well above 25% and growing with many clubs up around 40%. The performance is there, and it makes sense to buy a good number of these games, but to our regular customers, who rarely know the name of the game they are playing, these are all the same game with essentially the same feature.
Increases in turnover on hold and spin games are often achieved at the expense of a declining net profit indirectly as much of the turnover is directed towards them. Long-standing stable net hold games are understandably returning less net, from less turnover. Older multigame packs from all manufacturers are particularly prone to this when the turnover and popularity declines.
The smaller players are getting burnt on the new style games too quickly and not enjoying their gaming play as much as they used to and are coming to clubs less often. Once you have enough of the hold and spin products on the floor, game variety is a key to combating both the smaller players losing time on device and hold issues.
Gamers have been forced into a style of play that has changed their habits
IGT have listened to customers and produced a range of new release games that increases the math variety for players.
IGT has been focusing on different types of games to suit different player types and their strong game performance in the NSW Clubs MAX data is certainly showing that players are looking for that game variety too.
Following on from the success of Cleopatra Rising, IGT is releasing in October Fortune Rising (Asian theme) and Treasure Rising (pirate theme) that builds on Cleopatra with the addition of a $1 bet option for regular players. These games have old school maths volatility and dynamic bonuses and is made for the mid-top tier players so will work best in the middle to back of the gaming floor and outdoor areas where these players feel more comfortable.
At the other end of the gamer spectrum is Scarab made for the smaller regular players to have some fun with and spend time on the game. According to Col Bentley, NSW/ACT Sales Manager for IGT, “This game plays like its in feature mode all the time with the Scarab symbols a player collects becoming WILDS every five games. It has no SAP which means it can easily be added under an in-house link without sacrificing net”. It would work effectively near the entrance to the gaming floor where the smaller regular players like to play.
Also without a SAP and made for the same smaller gamer is the new Multistar Extra Chance Premium that groups together some of their favourite games: Blue Moon 2, Double Bucks Deluxe, Money Beans and Triple Tigers. The features and game play are the same as the originals so clubs can finally trade out the old Bluechip machines & Neo machines. Adding an in house link over these games will also support your objective to attract/retain that player who has reduced visits or left your venue.
Fortune Coin and Fortune Charm have a low, fast hitting $500-$1000 top jackpot with 3 additional bet dependent bonuses. With all royals removed during the feature and an opportunity to match three symbols for a multiplier boost this game has lots of general appeal.
MS Legends is a unique multigame pack with pairs of games that have been joined by a common jackpot. It suits jackpots shoppers who can move between the twinned games as they win each jackpot. This game will suit a wide range of players and can be placed in the centre and back of the gaming floor and in both the smoking/non-smoking areas.
The most popular IGT games for over 8 months are the Bubble Blast Link and SAP games and IGT has just released a new game Spells and Whistles. Shen Long Dragon King is due for release next month to add an opportunity to increase the game range or link with additional machines.