News Corp Australia will enter the racing and sports betting market via a consortium, including influential wagering identity Matt Tripp and Las Vegas digital sports-gambling firm Tekkorp.

The new wagering venture will apply for a sports bookmaker licence under which it will operate a new online wagering product for Australian and New Zealand punters to bet on racing and sports, The Australian reported on Thursday.

ASX-listed BetMakers will be the technology services provider for the venture, named NTD, which will launch in the second half of this year.

Tekkorp, headed by Matt Davey, is BetMakers’ biggest shareholder.

The news sent BetMakers shares soaring 19 per cent to 77c in afternoon trade on Thursday, compared with a 0.3 per cent gain across the broader share market.

The venture will be promoted across News Corp’s Australian assets, which include Racenet, Punters, The Australian, Daily Telegraph, Herald Sun, Courier-Mail and other major metropolitan and regional print mastheads and news sites, as well as Foxtel and sports streaming service Kayo.

News Corp Australia has made significant investments in the wagering space in recent years, acquiring Racenet and Punters in multi-million dollar deals.

In August last year, the six-member newsroom joined News Corp’s existing national racing newsroom to create the largest racing and sports wagering newsroom in Australia.

In January, launched a membership model, Punters+, while Racenet, in February, launched Racenet iQ.

Two of Australia’s most revered form analysts, Tony Brassel and Mark Guest, joined Racenet iQ at the start of this year while Group 1-winning jockey Katelyn Mallyon provides exclusive tips and analysis on Punters+.

In announcing the new agreement, Tripp said he was excited to be part of such an exciting new venture.

“I am delighted to be a part of delivering a material agreement for the company (BetMakers), a company that I have been significantly involved with as a strategic advisor and shareholder,” Mr Tripp said.

“I have seen first-hand the technology and solutions BetMakers has developed and implemented, with the company continuing to set new global benchmarks in delivery for wagering operators and racing bodies around the world.

“BetMakers provides one of the best end-to-end packages of technology and trading services in the global B2B wagering market, which is why I am happy to invest in a new wagering venture that will rely upon it.”

Mr Davey, who will step down from the BetMakers board, said the joint venture was a “significant investment by Tekkorp Capital”.