Article & photos courtesy of Clyde Mooney, Managing Editor, PubTIC.

One of the country’s top gaming operators is piloting an advanced new betting platform at his newly-acquired pub in Panania in Sydney’s South West.

Mark Malloy purchased the Panania Hotel last June for around $15 million, citing considerable ongoing support and help from family friends Laundy Group. The Malloy family own the Top 5 gaming pub the Railway Hotel, in Lidcombe, and have partnered with the Laundy’s on numerous ventures previously.

Last week Malloy hosted the opening of the new TAB platform at the Panania. Still in pilot stage, his pub is part of the development of the new system, which is looking to expand the betting giant’s existing footprint into the booming world of sports betting.

“Tabcorp are trialling a new retail platform that enables customers to buy food & bev cashless through the POS system, as well as open betting accounts, using smart phones,” said Malloy.

“When they leave the Wi-Fi range, the account settles immediately.”  Savvy to the dynamics of punters, Malloy says the new platform is very advanced, and Tabcorp is investing heavily in getting it right for consumers. T

This investment includes Tabcorp’s plans to re-engage customers with venues such as the Panania by putting on promotional days. An example of this was the Panania Pub launch, with ‘big’ Wendell Sailor the face of the celebration.

The undeniable march of punters toward sports betting and mobile platforms are indicators Malloy says a wise publican simply cannot ignore. “There’s an undeniable link between sports betting and gaming,” he says.

“Pubs need to get smart. They will notice an uplift in gaming by improving the whole betting platform. You need to look at hotels holistically.”

NOTE: Mark Malloy, will be part of the Industry panel at the finance focused “Lunch with Ross Greenwood” on March 18 at Doltone House, Hyde Park, Sydney .  Joining him on the panel will be Revesby  Workers’  Club  CEO, Edward Camilleri and Greg  Russell, Principal of Russell Corporate Advisory.


Image: Left to right – Tim White, Wendell Sailor, Mark Malloy

Read the full PubTic article