This year introduces the 10th edition of the annual For Love or Money consumer research study taking the pulse on customer loyalty and loyalty programs in Australia. The benchmarks were first established in 2013 and this years For Love or Money 2022 report continues to track changes in the Australian loyalty program landscape and build on trends and insights revealed in previous studies.

For every club and hotel manager the report highlights new insights into what “loyalty” is for the consumer beyond just enrolling in a rewards program, and the key success factors influencing the value and viability of loyalty programs in the future.

Some of the highlights for 2022:

  • 88% of Australians are enrolled in at least one program and this has remained stable for 7 years, so it is still a crucial connection with customers
  • 46% of members are active in all the programs they are enrolled in – a 3% increase compared to last year.
  • Traditional plastic cards (83%) are still preferred over digital
  • 70% of members believe they are taking advantage of their benefits – a 7% increase over last year
  • New benchmarks contained in this year’s report include program preferences, payment methods, and program structures and benefits


Download the free For Love or Money 2022 Executive Summary >>>

Or purchase the detailed For Love or Money 2022 Australia: Comprehensive Report >>>

For Love or Money™ 2022 Australia: Comprehensive report (