The stats are in: food delivery is what Australians are spending their stimulus money on.
Coming in number two are apps, music and gaming.
An analysis of where Australian’s have spent their stimulus money, specifically the $750 one-off coronavirus payment given to people on a range of different benefits, shows these are the industries that are the direct beneficiaries of government largesse, according to a real-time spending tracker developed by AlphaBeta & illion.
The tracker shows the last two weeks of spending and uses the anonymised banking transaction data of hundreds of thousands of Australians.
1, 2, 3: Food delivery, gaming, gambling
The data differentiated between ‘shutdown categories’ which are closed, or hard to access such as gyms, public transport, hairdressers, pubs and entertainment, and ‘lockdown categories’ which benefit from Australians stuck at home. Going strong are delivery, online retail, gaming, home improvement, and off-premise alcohol.
Stockhead outlined the main ASX players in gaming and food delivery in late March and early April, with one marketing employee at private company Immutable saying esports thrives on social distancing.
Esports Mogul is the main gaming company on the ASX, now that blockchain game company Animoca has delisted.
Local company Marley Spoon is the most direct way to invest in food delivery, but Digital Wine Ventures also offers a way to invest in the wine delivery, although it has taken the company a long time to build that business since it pivoted from blockchain wine supply chain logistics into local delivery.
Online gambling was the industry that came in at number three, a sector which includes Jumbo Interactive, a company which until October 2019 had been rapidly growing its bank balance and share price.
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