A picture is worth a thousand words but a one minute video is equal to 1.8 million according to the chief analyst at Forrester Research. Nothing has as much impact as a moving picture and more and more businesses, including clubs and pubs, are discovering the power of online video marketing.
Take Wenty Leagues Club for instance. They posted a video about their “Crafternoons” promotion on July 11 – to date they have over 9,400 views. Or their video for Lucidos’ Wood-fired Pizza which has had over 15,500 views since August 1.
Do your Facebook posts reach anywhere near those number?
By next year, video will account for nearly 70% of all consumer internet traffic and video-on-demand traffic alone will have almost trebled.
The growth of video on Facebook has become so enormous in the past 18 months that the head of Facebook Australia agency sales is now advising clients that Facebook is a video platform – not a social network.
In fact, as you trawl through the mountain of statistics on the subject, you’d be pressed to find any indicator that doesn’t suggest rapid growth.
With online video rapidly becoming a key means for people to satisfy their information and entertainment needs, any business, including clubs and pubs, who fail to include it in their internet marketing strategies will do so at their risk.
Videos are also versatile, apart from Facebook you can also use them on your website and in-house promotional screens.
They are an ideal medium to connect with your members. The link below features Parramatta Leagues Club staff talking about the new Club development. It’s far more engaging than a printed brochure.
The Randwick Club is using video as part of their launch of their new Zhu Canton Restaurant. Designed by giant Design, whose previous works include Jamie’s Trattoria, Luke Nguyen’s Red Lantern on Riley and Din Tai Fung, Zhu Canton covers the entire third floor and auditorium of the Club. The design is dramatic and theatrical, with a backlit and billowing fabric featuring an abstract Chinese watercolour covering the ceiling. So what better way to showcase this new development than video.
Video can add the “wow” factor to your marketing. It can put a face to your brand and can set you apart from the crowd.
And it has never been cheaper or more accessible than right now, thanks to new technologies like those created by Daily Press who produced, shot and edited all of the videos show here.
To get a quote or find out more about how you can use video to books your venue’s engagement, contact.
Wayne Knight, Level 1, 1/809 – 821 Botany Road, Rosebery NSW, M 0412 745 780
T 02 9007 7500, W www.dailypress.com.au, E