COMS SYSTEMS LIMITED AND BEAUTHENTIC PARTNER TO EXPAND FRT ACROSS NSW
A practical, proven approach to safer venues, stronger compliance and smarter retail crime prevention.
COMS Systems Limited is pleased to announce a new partnership with BeAuthentic to support the growth of facial recognition technology across New South Wales. This partnership brings together COMS Systems’ proven COMS Detect platform with BeAuthentic’s local market presence and customer relationships. Together, we are focused on helping venues and retailers create safer environments for staff, patrons and customers.
COMS Detect is a cloud-based facial recognition system designed to help identify barred, excluded or high-risk persons as they enter a venue. It matches people against approved watchlists and can be configured to suit each venue’s operating needs, including categories such as Barred, Monitor and Trespass.
With more than 8 years’ experience in facial recognition technology, COMS Systems has supported more than 500 pubs, clubs and retail outlets across New Zealand, South Australia, Queensland and Victoria. Now, with BeAuthentic, COMS is ready to take the next step in NSW.
Built for Safety, Compliance and Practical Day-to-Day Use
Facial recognition technology is most valuable when it is accurate, secure and simple for staff to use.
COMS Detect has been developed to support real-world venue operations. It helps teams identify persons of interest quickly, improve compliance processes and respond with confidence. The system is cloud-based, with data hosted in a Microsoft data centre on Australia’s East Coast.
The platform is backed by ongoing development from COMS Systems’ in-house team and shaped by customer feedback, operational needs and global trends.
Supported by Trusted Australian Partners
In Queensland and Victoria, COMS Detect is proudly promoted and sold by DNS Specialist Services and QuickCount Australia, giving venues access to local knowledge, implementation support and supplier relationships. The new partnership with BeAuthentic adds further strength in New South Wales, helping COMS reach more venues that are looking for practical, proven tools to support safer operations.
Introducing WatchGuard for Australian Retail Crime
COMS is also introducing WatchGuard for the Australian retail crime sector.
WatchGuard is designed to help retailers respond to repeat offending, organised retail crime and safety risks by giving teams better visibility of persons of interest. For retailers managing multiple sites, WatchGuard can support a more consistent and connected approach to identifying risk, sharing alerts and protecting staff.
Together, COMS Detect and WatchGuard give Australian hospitality, gaming and retail operators a stronger toolkit for safety, compliance and operational confidence.
Why Venues Choose COMS Systems Limited
- Proven experience — more than 460 installations across New Zealand and Australia.
- Flexible watchlist categories — including Monitor, Trespass and VIP.
- Cloud-based security — hosted in Microsoft Azure on Australia’s East Coast.
- Strong customer support — online support requests and help desk support 7 days a week, including public holidays from 8am to 9pm.
- Local partner network — supported by DNS Specialist Services, QuickCount Australia and now BeAuthentic in NSW.
To learn more about COMS Detect, WatchGuard, or the new BeAuthentic partnership in NSW, contact COMS Systems today.
COMS Systems
Phone: 1800 324 918
Authentic Group: Stephen Newton 0417 142 628
DNS Specialist Services: Danny Nixon-Smith 0433 906 809
QuickCount: Troy McKinlay 1800 726 868
