YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY
This intensive one day course covers the basic information you will need to understand all the latest gaming management…
Today’s consumers have become increasingly adept at tuning out traditional marketing messages. They fast forward through commercials, pay for premium ad-free streaming services, and turn a blind eye…
https://thedrop.com.au/wp-content/uploads/2022/04/2022-04-11_AUS_TheDrop_800x525_MV-3-1.jpg525800Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2022-04-24 21:37:562022-05-04 15:11:54REACHING AUDIENCES BEYOND TRADITIONAL CHANNELS – THE TRUE VALUE OF playAWARDS
*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7.
(From my point of view it’s a brilliant book and a must read for all loyalty program managers)
Sludge is…
https://thedrop.com.au/wp-content/uploads/2022/04/OIP.jpg320474Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2022-04-18 18:18:192022-04-18 18:20:27WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?
First impressions are everything in the highly competitive hospitality industry. You’ve spent a fortune redesigning your foyer to get the customer traffic flow perfect, completed refresher training…
It’s a busy weekend and the carpark is quickly filling up with members coming for dinner and a show. By 7pm when all the spaces are taken, five of your valued top tier customers turn up to spend the…
https://thedrop.com.au/wp-content/uploads/2022/03/locations-chicago-il-car-accident-lawyer-parking-lot-1-scaled-1.jpg14382560Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2022-03-20 18:25:432022-03-20 18:25:43IT’S NOT JUST A CAR PARK…IT’S A VIP SERVICE OPTION
The most similar international market to Australian clubs is the tribal gaming casinos in the USA. They are often around the same size, have the same focus on gaming, food and beverage and have classically…
https://thedrop.com.au/wp-content/uploads/2022/01/cust-data-anal.jpg405720Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2022-01-30 19:18:242022-01-31 11:11:23HOW SHOULD WE BE LOOKING AT OUR DATA RIGHT NOW?
Research conducted by ServiceNow, has found the food and beverage sector is one of the best for customer service in Australia – but we all knew that didn’t we?
In a survey of more than 1000 Australians,…
https://thedrop.com.au/wp-content/uploads/2022/01/shutterstock_245615119-scaled.jpg17072560Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2022-01-30 18:43:082022-01-31 10:55:35F&B INDUSTRY TOPS CUSTOMER SERVICE RESEARCH
The Raving NEXT - Indian Gaming Analytics & Marketing Conference was planned as an in-person event this year but an increase in COVID-19 cases has meant the conference will move to a virtual event…
https://thedrop.com.au/wp-content/uploads/2022/01/large-edm.png450800Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2022-01-22 21:11:572022-01-24 19:19:03RAVING NEXT VIRTUAL CONFERENCE 8-10 FEB 2022
Each year The Point of Loyalty produce “For Love or Money”, Australia’s leading research report on the important annual trends and changes to loyalty programs and customer engagement with them. Recent…
https://thedrop.com.au/wp-content/uploads/2021/12/Untitled.png450800Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2021-12-11 20:34:552021-12-11 20:35:58INVIGORATE YOUR LOYALTY PROGRAM IN 2022
When evaluating any database to understand the health of a gaming business, I largely look at four core guest metrics to understand growth or decline. Although there is a multitude of ways to slice and…
It’s a busy weekend and the carpark is quickly filling up with members coming for dinner and a show. By 7pm when all the spaces are taken, five of your valued top tier customers turn up to spend the…
https://thedrop.com.au/wp-content/uploads/2021/11/shutterstock_1014849688-scaled.jpg14382560Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2021-11-27 19:37:212021-11-27 21:01:12IT’S NOT JUST A CAR PARK…IT’S A VIP SERVICE OPTION
I was reminded the other day in a meeting with a customer how hard it can be to even begin the process of building relationships with our customers and collecting information that can give us insights…
https://thedrop.com.au/wp-content/uploads/2021/11/shutterstock_729645421-scaled.jpg17092560Lisahttps://thedrop.com.au/wp-content/uploads/2019/08/Logo.jpgLisa2021-11-13 10:33:172021-11-13 10:33:51PLAYER DEVELOPMENT – CAN’T BUY ME LOVE