Customer Service / Loyalty

All the latest customer service/loyalty news from the industry

Recent Articles

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MEASURING WHAT MATTERS: LOYALTY METRICS FOR CLUBS AND PUBS

In hospitality, it’s easy to focus on turnover, foot traffic and average spend but these numbers only tell part of the story. For club and pub operators, the real question is why guests come back. Understanding…
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THE SYSTEMS PARTNER YOUR VENUE CAN COUNT ON

As venue operations become more complex, particularly with the increasing focus on AML and compliance, the need for reliable, well-supported systems is in sharper focus. For many venue CEOs and owners,…
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FOR LOVE OR MONEY 2026 REPORT

Each year Australia’s leading expert on Loyalty Programs, Adam Posner from The Point of Loyalty, publishes For Love or Money. The report tracks the new trends and insights on customer loyalty and…
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RAVING NEXT: TWO IMPORTANT JOINT CONFERENCES IN USA FOR 2026

The club industry in Australia shares many common issues with Indian casinos in the USA. They deal with similar customers that are regulars and very local, they confront the same problems in building business…
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THE POINT OF LOYALTY

Is your venue’s reward program a cost of doing business or a competitive and valuable member engagement asset? This one-day interactive workshop will be tailored to guide hotels, clubs and gaming…
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BASIC GUIDELINES FOR YOUR CUSTOMER SERVICE TEAM

We all appreciate the importance of a strong customer service or gaming host team and their effectiveness when it comes to our club or pubs bottom line. However, we rarely arm them with a set of guidelines…
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TURNING PARKING INTO A MEMBER ADVANTAGE

It’s a familiar scenario for many clubs and hotels: the car park fills early, valued members arrive, and with no spaces available, they turn around and head to a competing venue. Parking is no longer…
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REINDEER MIGHT FLY… BUT THESE LOYALTY MYTHS WON’T.

The 12 Myths of Club Loyalty (And Why They Don’t Hold Up) As Christmas rolls in, there’s no shortage of myths flying around — from reindeer that can fly to elves that work all night. But clubs…
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NEXT PAYMENTS’ GSL LOYALTY PROGRAM: POINTS THAT WORK LIKE A BANK ACCOUNT

Why the GSL Loyalty Card Is Becoming the Stickiest Membership Asset in Australian Hospitality Venues In an increasingly competitive club environment, genuine member loyalty is no longer driven by free…
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STOP GUESSING. START ENGAGING.

Generic Loyalty Doesn’t Work. BuzzConnect Shows You What Does. BuzzConnect isn’t an off-the-shelf marketing platform. It’s a member engagement tool built by Buzz, for our industry — designed…
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GLOBAL CCU NOW OFFERS AUTOMATED LINK JACKPOT PAYOUTS WITH EFT FUNCTIONALITY

UTOPIA Gaming Systems has unveiled automated link jackpot payouts for its Global CCU gaming system, integrating electronic funds transfer (EFT) capability to deliver faster, more secure and compliant transactions…
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INTRODUCING CHERRYPERKS MOBILE WALLET MESSAGING PLATFORM

Your Digital Card Just Got a Lot More Powerful. Get on your member's screen, not lost in their inbox. Cherryperks, the new mobile messaging platform from Cherryhub, is redefining how clubs and pubs…
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