Customer Service / Loyalty

All the latest customer service/loyalty news from the industry

Recent Articles

NAVIGATING THE NEW LANDSCAPE: PLAYTRAX – A WORK TOOL FOR RGOS

The RGO Mandate: A Closer Look Effective from July 1, 2024, clubs and hotels in NSW with more than 20 gaming machines must appoint at least one RGO during operational hours. These officers are not mere…

CUSTOMER EXPERIENCES THAT TRANSCEND THE COST-OF-LIVING CHALLENGE

Resilience Amidst Crisis: CTA Training Specialists are Helping You Craft Customer Experiences that Transcend the Cost-of-Living Challenge How many times have you gone to finalise a transaction for a…

HOW TO PLAN & EXECUTE EFFECTIVE ‘WELCOME’ EMAILS

On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations…

YOUR FIVE-STEP SERVICE WALKABOUT

It’s that time of the year again to step out of that office chair and onto the floor. You’re embarking on a journey of observation, immersing yourself in the frontline operations to witness firsthand…

TAKE THE EBET CUSTOMER JOURNEY AT THE AGE

You have probably heard about the “it factor”; that indefinable something that makes someone, or something special. Ebet, with its’ relaunch and resurgence has definitely got ‘it’ – new products,…

REPORT: FOR LOVE OR MONEY 2023

This year introduces the 11th edition of the annual For Love or Money consumer research study taking the pulse on customer loyalty and loyalty programs in Australia. The benchmarks were first established…

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WHY DO CUSTOMERS APPEAR TO BE GETTING ANGRIER?

If you work in the hospitality industry, you may have noticed that customers seem to be getting angrier and more rude lately. You may have experienced verbal abuse, threats, or even physical violence from…

HOW CUSTOMER REVIEWS SHAPE CUSTOMER EXPERIENCE

Customer experience (CX) is the sum of all the interactions and emotions that a customer has with a brand throughout their journey. CX is a key driver of customer loyalty, retention, and satisfaction.…

INSIDER TIPS, TOOLS & TACTICS – GAMING/MARKETING

Designed for pubs and small-medium clubs, it is the perfect course for a venue manager with an operational background who wants to better understand and maximise their major revenue stream, or for a marketing…

BARRINGTON’S VIP HOST MANAGEMENT COURSE RETURNS IN MAY

Teaming up with The Drop, Be Trained by Barringtons have created the VIP Host Management Program, the first of its kind to be designed specifically for the Australian gaming market. Focusing on the areas…

INSIDER TIPS, TOOLS & TACTICS – GAMING/MARKETING

Designed for pubs and small-medium clubs, it is the perfect course for a venue manager with an operational background who wants to better understand and maximise their major revenue stream, or for a marketing…

BARRINGTON’S VIP HOST MANAGEMENT COURSE RETURNS IN MAY

Teaming up with The Drop, Be Trained by Barringtons have created the VIP Host Management Program, the first of its kind to be designed specifically for the Australian gaming market. Focusing on the areas…