Customer Service / Loyalty

All the latest customer service/loyalty news from the industry

Recent Articles

DO YOU REALLY NEED A LOYALTY PROGRAM?

Do you really need a loyalty program? Here are 6 reasons in sequence (as per the above model): Data Dialogue Dollars Advocacy Competitive differentiator New Customer acquisition Arguably…
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KEY ELEMENTS FOR YOUR CAR PARK

A research firm in the USA has been surveying casino guests and their preferences for more than 30 years and the results of the questions on parking are often surprising. Despite what many believe, “valet…
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5 QUESTIONS YOU HAVE TO ASK BEFORE STARTING YOUR NEXT MARKETING PROJECT

With multiple business divisions and an ever-growing variety of communication channels to manage, lack of time and lack of resources are major issues for most club or casino marketers. It can be a frenetic…
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FIVE KEY WAYS TO USE FACIAL RECOGNITION IN CLUBS

Interest in facial recognition technology has been increasing for some time now but COVID 19 caused an exponential jump. The recent jump due to COVID is understandable because it is fairly clear that…
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GAMING AND MARKETING – BOOTCAMP BASICS

This intensive one day course covers the basic information you will need to understand all the latest gaming management and marketing techniques used in the gaming industry – and how to apply them to…
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HOW DISENGAGED EMPLOYEES AFFECT YOUR BOTTOM LINE

Are your non-engaged employees sabotaging your organization? According to a recent Gallup State of the Workplace Survey, only 33% of employees are engaged at work, which means 67% of our employees are…
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BASIC GUIDELINES FOR YOUR CUSTOMER SERVICE TEAM

We all appreciate the importance of a strong customer service or gaming host team and their effectiveness when it comes to our club or pubs bottom line. However, we rarely arm them with a set of guidelines…
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FOR LOVE OR MONEY 2020 REPORT

Each year marketers in all industries look for the For Love or Money Report to track changes in trends on loyalty programs in Australia. In a year when customer communication has undergone a significant…
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GLOBAL GAMING CUSTOMERS SEE EVERYTHING WITH OMNI VISION

Omni VISION lets you see everything across your venue: Gaming performance data in real-time from your Global Gaming System. Data from a single venue or multiple venues. See everything in “real…
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MERIVALE INTRODUCES THE 4 IN 1 GLASS TO RESOLVE THE “FOUR SCHOONER CARRY”

It’s the eternal Aussie pub struggle: it’s your round and you need to carry four beers back to the table in one go. Do you hug them to your chest for stability? Shove your fingers straight into…
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FREEDOM FOR MELBOURNE! AS HOSPITALITY GETS BACK TO WORK

VIC Premier finally announces an end to Melbourne's lockdown The Victorian Premier has finally resolved to open Melbourne up after months of harsh lockdown. This is what you can do now. For the official…
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NEW COVIDSAFE COMPLIANT 2-FACTOR SIGN IN SYSTEM FROM SINT

Register.Me is an integrated COVIDSafe and compliant sign in system new to the market. Inspectors across the country are losing patience with venues not maintaining COVIDSafe regulations and are quickly…
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