Customer Service / Loyalty

All the latest customer service/loyalty news from the industry

Recent Articles

HOW TO PLAN & EXECUTE EFFECTIVE ‘WELCOME’ EMAILS

On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations…
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YOUR FIVE-STEP SERVICE WALKABOUT

It’s that time of the year again to step out of that office chair and onto the floor. You’re embarking on a journey of observation, immersing yourself in the frontline operations to witness firsthand…
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TAKE THE EBET CUSTOMER JOURNEY AT THE AGE

You have probably heard about the “it factor”; that indefinable something that makes someone, or something special. Ebet, with its’ relaunch and resurgence has definitely got ‘it’ – new products,…
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REPORT: FOR LOVE OR MONEY 2023

This year introduces the 11th edition of the annual For Love or Money consumer research study taking the pulse on customer loyalty and loyalty programs in Australia. The benchmarks were first established…
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WHY DO CUSTOMERS APPEAR TO BE GETTING ANGRIER?

If you work in the hospitality industry, you may have noticed that customers seem to be getting angrier and more rude lately. You may have experienced verbal abuse, threats, or even physical violence from…
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HOW CUSTOMER REVIEWS SHAPE CUSTOMER EXPERIENCE

Customer experience (CX) is the sum of all the interactions and emotions that a customer has with a brand throughout their journey. CX is a key driver of customer loyalty, retention, and satisfaction.…
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INSIDER TIPS, TOOLS & TACTICS – GAMING/MARKETING

Designed for pubs and small-medium clubs, it is the perfect course for a venue manager with an operational background who wants to better understand and maximise their major revenue stream, or for a marketing…
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BARRINGTON’S VIP HOST MANAGEMENT COURSE RETURNS IN MAY

Teaming up with The Drop, Be Trained by Barringtons have created the VIP Host Management Program, the first of its kind to be designed specifically for the Australian gaming market. Focusing on the areas…
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INSIDER TIPS, TOOLS & TACTICS – GAMING/MARKETING

Designed for pubs and small-medium clubs, it is the perfect course for a venue manager with an operational background who wants to better understand and maximise their major revenue stream, or for a marketing…
Read more

BARRINGTON’S VIP HOST MANAGEMENT COURSE RETURNS IN MAY

Teaming up with The Drop, Be Trained by Barringtons have created the VIP Host Management Program, the first of its kind to be designed specifically for the Australian gaming market. Focusing on the areas…
Read more

BASIC GUIDELINES FOR YOUR CUSTOMER SERVICE TEAM

We all appreciate the importance of a strong customer service or gaming host team and their effectiveness when it comes to our club or pubs bottom line. However, we rarely arm them with a set of guidelines…
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BARRINGTON’S VIP HOST MANAGEMENT COURSE RETURNS IN MAY

Teaming up with The Drop, Be Trained by Barringtons have created the VIP Host Management Program, the first of its kind to be designed specifically for the Australian gaming market. Focusing on the areas…
Read more