Industry Knowledge Bank – Archive
Find archived knowledge, education and training material here
Insights: Q & A with:
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Q & A with John Van Waard. Part 1
In part one of this interview series John discusses gaming data: How gaming managers use it, what are the most underutilised elements, how data can be used to reward behavioural rather than transactional activity and what’s more important – micro data or big trends.
Q&A WITH JOHN VAN WAARD. PART 2
In the second part of this interview series, John discusses gaming data: How gaming managers use it, what are the most underutilised elements, how data can be used to reward behavioural rather than transactional activity and what’s more important – micro data or big trends.
IGTGA: Q&A WITH COL BENTLEY
In Part 1 of an in-depth discussion with IGT State Sale Manager (NSW/ACT) Col Bentley. Col talks how the sales process works when it comes to EGM’s, the benefits of developing strategic partnerships over transactional sales and the benefits of being first to market with a new gaming product.
Q&A WITH COL BENTLEY: PART 2
Part 2 of an in-depth discussion with IGT State Sales Manager (NSW/ACT) Col Bentley. Col reveals how to maximise impact on your gaming floor, where customers get the best “bang for their buck” from IGT and offers his best advice for a venue.
Marketing & Communication
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UTILISING SOCIAL MEDIA AND BIG DATA TO UNDERSTAND THE CUSTOMER BY LAUREL PAPWORTH
Laurel Papworth is recognised as one of the top Social Media Influencers in the world. She consults globally to companies globally – from banks to broadcasters and even to State and Federal Government. This is Laurels’ keynote address from the IGT VIP Customer Forum earlier this year. Laurel explains how to harness the power of […]
Part 2: Q&A On Social Media and Big Data with Laurel Papworth
Laurel answers questions on Facebooks role in social media, how websites track you online and more
