Industry Knowledge Bank – Archive
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Insights: Q & A with:
Q & A with John Van Waard. Part 1
In part one of this interview series John discusses gaming data: How gaming managers use it, what are the most underutilised elements, how data can be used to reward behavioural rather than transactional activity and what’s more important – micro data or big trends.
Q&A WITH JOHN VAN WAARD. PART 2
In the second part of this interview series, John discusses gaming data: How gaming managers use it, what are the most underutilised elements, how data can be used to reward behavioural rather than transactional activity and what’s more important – micro data or big trends.
Marketing & Communication
UTILISING SOCIAL MEDIA AND BIG DATA TO UNDERSTAND THE CUSTOMER BY LAUREL PAPWORTH
Laurel Papworth is recognised as one of the top Social Media Influencers in the world. She consults globally to companies globally – from banks to broadcasters and even to State and Federal Government. This is Laurels’ keynote address from the IGT VIP Customer Forum earlier this year. Laurel explains how to harness the power of […]
Part 2: Q&A On Social Media and Big Data with Laurel Papworth
Laurel answers questions on Facebooks role in social media, how websites track you online and more