UTILISING SOCIAL MEDIA AND BIG DATA TO UNDERSTAND THE CUSTOMER BY LAUREL PAPWORTH

Laurel Papworth is recognised as one of the top Social Media Influencers in the world. She consults globally to companies globally – from banks to broadcasters and even to State and Federal Government. This is Laurels’ keynote address from the IGT VIP Customer Forum earlier this year.  Laurel explains how to harness the power of Social Media to attract more targeted customers to your venue.