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THE 2024 AHG EXPO: ONE MONTH TO GO!
The 2023 AHG Expo made history in more ways than one. Not only did it host the event’s first live cocktail competition in partnership with Diageo, and offer the largest ever lucky door prize – it also…
NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH
As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…
HOW TO MASTER QUALITY FOOD SHOTS
A high-quality image can mean a world of difference when it comes to creating food content. From capturing the crispiness of a pie crust to the deep hues of a decadent black forest cake… it's true what…
‘SAVE THE DATES’ FOR 2024, AND HAPPY CHRISTMAS!
As we head into the holiday season, The Drop will be taking a break for a few weeks, but we thought you might want to make note of some of the major industry events coming up in 2024. Here’s a list,…
BOOK YOUR PLACE AT THE CMAA CONFERENCES 2024
The Essential Club Legal & Compliance Summit
22 Feb at Canterbury League Club
NSW Registered clubs are required by law to meet accountability and governance requirements under the Registered…
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GTA LEADS AUSTRALIA’S FIRST STATEWIDE CASHLESS GAMING TRIAL
Four Gaming Technologies Association (GTA) members have been selected in an expanded New South Wales cashless gaming trial involving nearly 4,500 electronic machines across the State.
The conditional…
WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?
*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7.
(From my point of view it’s a brilliant book and a must read for all loyalty program managers)
Sludge is…
AI FOR MARKETING: THE INSIDER’S GUIDE TO FUTURE-PROOF YOUR CAREER
Let’s face it – marketing isn’t what it used to be. Remember the days of print ads and billboards? Social Media and viral videos? Well, AI’s turned that on its head! It’s like having a super-smart…
INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING
In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming.
Tailored for Industry Professionals.
This…
HOW TO PLAN & EXECUTE EFFECTIVE ‘WELCOME’ EMAILS
On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.
These emails are responsible for setting the tone and creating expectations…
UNLOCKING THE POWER OF AI: A DAY WITH LAUREL PAPWORTH
Last week, I had the privilege of attending an AI workshop that promised to make AI our copilot in the ever-evolving pub and club industry. Hosted by the uber-knowledgeable Laurel Papworth, the workshop,…