Marketing

All the latest marketing news from the industry

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WHY MORE AUSSIES ARE SKIPPING THE WEEKEND RUSH FOR A WEDNESDAY SCHOONER

Friday and Saturday still pay most of the bills, but the quickest growth in Australian pub and club trade is happening on a day many venues treat as filler. New analysis from Westpac DataX, covering more…
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WHAT A VODKA VOLCANO AND A HOTEL CREATOR PROGRAM HAVE IN COMMON

Influence Is Easy to Buy and Hard to Measure: What Venues Can Learn from Hotels and a Harbour Volcano Every venue manager has been pitched a creator collaboration by now, and most have wondered the…
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TWO WAYS MENUS ARE WINNING ATTENTION

Standing out on a crowded strip or in a competitive dining precinct has never been easy, and two very different Australian food stories from the past few weeks show just how differently venues are tackling…
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MORE THAN PAGING: CONNECTING THE SYSTEMS BEHIND THE VENUE

For many clubs, paging has traditionally meant one thing: getting a message to a staff member on the gaming floor. But as venue technology becomes increasingly connected, the role of paging is changing. Notify.Me…
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STRONGER PROTECTIONS – NSW GAMBLING REFORM

The Minns Labor Government has announced a major Gaming Reform Package aimed at reducing gambling harm, strengthening anti-money laundering protections and increasing regulatory oversight across NSW. Key…

SMART TALENT. SMART CHOICES. SMARTER OUTCOMES

At Smart Talent, we connect exceptional people with exceptional businesses across the hospitality, clubs, and entertainment industries. Our boutique executive recruitment approach goes beyond matching…

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GIVE YOUR VENUE A POINT OF DIFFERENCE – BUILD AN APP THAT SETS YOU APART.

If your venue app looks and functions just like everyone else’s, is it really Your venue is unique. Your app should be too. Four things a venue app should never be: 1 - a logo swap in a re-used template 2…
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EAGLEi360’S CAMPAIGN AND COMMS MODULE GETS AN UPGRADE

EAGLEi360, the advanced Business Intelligence tool from Next Payments has taken Marketing, Communications, and Campaigns to a whole new level! Built for clubs, pubs, and hotels across Australia, EAGLEi360…
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THE GAMING & MARKETING EDGE

What High-Performing Venues Do Differently  Gaming venues have more data, technology and marketing tools at their fingertips than ever before. But having access to them doesn't automatically translate…
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ARISTOCRAT TO TAKE CENTRE STAGE AT THE AGE 2026

The Australasian Gaming Expo (AGE) 2026 is set to be a stand-out show for Aristocrat as the company debuts ANZ-first products and solutions designed to help grow customers’ businesses.  With exciting…

SMS SENDER ID REGISTER GOES LIVE

The new SMS Sender ID Register has now commenced, providing an important new measure to help protect Australians from text message impersonation scams. Sender IDs are the names that appear at the top…
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ELEVATE YOUR CLUB EXPERIENCE WITH REDEEMX MEMBERSHIP SERVICES

The hospitality landscape is changing, and with it, the expectations of every patron who walks through your doors. RedeemX is redefining the member experience with an all-in-one solution that simplifies…