Marketing

All the latest marketing news from the industry

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ARISTOCRAT TO TAKE CENTRE STAGE AT THE AGE 2026

The Australasian Gaming Expo (AGE) 2026 is set to be a stand-out show for Aristocrat as the company debuts ANZ-first products and solutions designed to help grow customers’ businesses.  With exciting…

SMS SENDER ID REGISTER GOES LIVE

The new SMS Sender ID Register has now commenced, providing an important new measure to help protect Australians from text message impersonation scams. Sender IDs are the names that appear at the top…
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ELEVATE YOUR CLUB EXPERIENCE WITH REDEEMX MEMBERSHIP SERVICES

The hospitality landscape is changing, and with it, the expectations of every patron who walks through your doors. RedeemX is redefining the member experience with an all-in-one solution that simplifies…
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TWIN TOWNS ROLLS OUT NEW COURTESY BUS PLATFORM & VENUE APP

  Twin Towns has launched My Courtesy Bus across its three venues, replacing its previous courtesy bus booking system and significantly increasing the capacity of its three-vehicle fleet. One…

TAB PAYS $2.7M FOR TELEMARKETING AND SPAM BREACHES

Tabcorp Holdings Limited (TAB) has paid more than $2.7 million in penalties after the Australian Communications and Media Authority (ACMA) found multiple breaches of spam and telemarketing laws by the…

BUSY IS NOT A STRATEGY WHEN IT COMES TO PROMOTIONS

Our partners at Raving Consulting are experts in the most similar market to Australian clubs – USA Tribal casinos. They have the same issues with high visitation of regular customers and balancing gaming…

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MEASURING WHAT MATTERS: LOYALTY METRICS FOR CLUBS AND PUBS

In hospitality, it’s easy to focus on turnover, foot traffic and average spend but these numbers only tell part of the story. For club and pub operators, the real question is why guests come back. Understanding…
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GSL REWARDS: THE SMARTER WAY TO REWARD YOUR PATRONS

Meet GSL Rewards, the now standalone solution from Next Payments, reimagining how venue’s reward their patrons. Say goodbye to reduced cash flow, wasted gift cards, and limited rewards, and say hello…
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THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data…
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THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data…
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RAVING NEXT: TWO IMPORTANT JOINT CONFERENCES IN USA FOR 2026

The club industry in Australia shares many common issues with Indian casinos in the USA. They deal with similar customers that are regulars and very local, they confront the same problems in building business…
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IMPORTANT – CHANGES TO SMS REGS

Small businesses and community organisations need to act now to make sure their text messages continue to reach customers and members when new anti-scam rules begin on 1 July 2026. The Australian Communications…