Marketing

All the latest marketing news from the industry

Recent Articles

WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?

*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7. (From my point of view it’s a brilliant book and a must read for all loyalty program managers) Sludge is…
Read more

AI FOR MARKETING: THE INSIDER’S GUIDE TO FUTURE-PROOF YOUR CAREER

Let’s face it – marketing isn’t what it used to be. Remember the days of print ads and billboards?  Social Media and viral videos? Well, AI’s turned that on its head! It’s like having a super-smart…
Read more

INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
Read more

HOW TO PLAN & EXECUTE EFFECTIVE ‘WELCOME’ EMAILS

On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations…
Read more

UNLOCKING THE POWER OF AI: A DAY WITH LAUREL PAPWORTH

Last week, I had the privilege of attending an AI workshop that promised to make AI our copilot in the ever-evolving pub and club industry. Hosted by the uber-knowledgeable Laurel Papworth, the workshop,…
Read more

A GUIDE TO SMS MOBILE MARKETING

How can you leverage marketing channels for mobile marketing? Social media marketing Social media has become an indispensable tool for hotels seeking to connect with guests, build brand awareness,…
Read more

Instagram

All Articles

WHERE AUSTRALIAN’S PLACE THEIR TRUST

The Australian way sees a value in the local and home-grown. This is no different to where Australians place their trust when it comes to small businesses. Recent findings highlight a growing trust deficit…
Read more

WHY EXPERIENTIAL REWARDS ARE WINNING OVER CUSTOMERS

In today's highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. Traditional loyalty programs, which often offer points or cash…
Read more

CAN YOUR CLUB MEMBERS PICK YOU OUT OF A CROWD?

Raving’s national research of casino player clubs (in Australia this equates to tiers in a rewards program) indicates that at least 25% of players think all player clubs are about the same. What percent…
Read more

CONSUMER INSIGHTS REPORT

With higher inflation and other macroeconomic pressures, many Australian households are tightening their belts. As consumers manage cost of living pressures, it’s led to a pullback in spending across…
Read more

ALL YOU NEED TO KNOW ABOUT DIGITAL MEMBERSHIP

FREE LIVE WEBINAR A digital transformation has swept Australia in the past few years with over 80% of all Australians now using digital wallets. It is the way your members and guests want to transact,…
Read more

NEUROMARKETING AND COLOUR PSYCHOLOGY

What is Colour Psychology? Colour psychology is the study of how colours affect human behaviour and emotion. It’s widely believed that the ability of colours to evoke certain emotions is linked…
Read more