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NEW DEMOGRAPHIC AND BEHAVIOURAL TREND RESEARCH

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade…
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5 REASONS WHY YOUR BUSINESS NEEDS GAMIFICATION MARKETING

  So, you think gamification is only for big companies with generous budgets? Well guess again. You'd be surprised who’s playing and how many fun and engaging gamification marketing campaigns…
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CHRISTMAS GIFT FOR YOUR CLUB FROM UTTER PROFESSIONALS

It’s been a tough year … so it’s nice to get a freebie from a Professional supplier to the Club’s industry. Maybe you could use two gifts?  Read on!   GIFT 1 Up to and including the…
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GAMING AND MARKETING PRIORITIES NEEDED NOW

We are off to a great start with many clubs and hotels reporting solid gaming turnover since reopening, especially considering it is the start of what is traditionally our busiest period of the year. Yet…
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UTTER PROFESSIONALS – RECORDING FOR THE CLUB INDUSTRY SINCE 2003

Think about why members or guests call. They want a reason to be at your club; they want to enjoy themselves … and it’s your club where they’d like to spend their money. But with most clubs,…
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THE FOUR LOYALTY “ARCHETYPES”

Before working out which of the Four Archetypes your customers belong to, let’s define what loyalty is to a brand - beyond enrolling in a loyalty program. Why? When you have clarity and alignment…
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NSW – GAMING AND MARKETING PLANS FOR REOPENING

Premier Gladys Berejiklian has revealed key details about how and when NSW restrictions will ease for vaccinated NSW residents when the state hits its 80 per cent vaccination goal. Ms Berejiklian confirmed…
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MARKETING YOUR RESTAURANT POST-LOCKDOWN

When restrictions start to ease across the country for vaccinated customers, clubs & pubs, cafes, restaurants and bars will slowly re-open their doors to the public. But in the aftermath of COVID-19,…
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AUSTRALIAN INTERNET STATISTICS 2021

Australian Internet Usage The Internet is, for many of us, a part of daily life. There are 7.77 billion people in the world and, according to Statista, 4.54 billion of those people are active Internet…
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WHY GAMING REWARD PROGRAMS MATTER… TIME TO REFRESH?

According to the data from the leading loyalty survey, the 2021 For Love or Money report, 88% of adult Australians belong to a rewards program. However, only 43% are active in all the programs they are…
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PHARMACY GUILD AND CLUBSACT ANNOUNCE A HISTORIC AGREEMENT

The ACT Branch of the Pharmacy Guild and ClubsACT have just signed a historic agreement creating the opportunity for Licensed clubs in the ACT to work with their local community-based pharmacies to assist…
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IT’S NOT WHAT YOU SAY…

It’s not about the information being correct, it’s about whether your audience wants to give you 30 seconds of their time. At no time in human history was it ever more difficult to grab your audience’s…
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