Marketing

All the latest marketing news from the industry

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RAVING NEXT: TWO IMPORTANT JOINT CONFERENCES IN USA FOR 2026

The club industry in Australia shares many common issues with Indian casinos in the USA. They deal with similar customers that are regulars and very local, they confront the same problems in building business…
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IMPORTANT – CHANGES TO SMS REGS

Small businesses and community organisations need to act now to make sure their text messages continue to reach customers and members when new anti-scam rules begin on 1 July 2026. The Australian Communications…
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TURNING INSTAGRAM INTO A HOSPITALITY MARKETING ASSET

Instagram remains one of the most effective digital platforms for clubs, pubs, and hospitality venues looking to strengthen customer engagement, promote food and beverage offerings, and build brand visibility.…
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THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data…
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SEAMLESS INTEGRATION, SMARTER VENUES: WHY REDEEMX IS A MUST-SEE AT AHG 2026

Compliance meets Experience: KYC and Onboarding The entry point of your venue is the first opportunity to build a relationship. RedeemX has refined the onboarding journey to ensure it is secure and…
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REDEEMX: POWERING THE NEXT EVOLUTION OF CUSTOMER EXPERIENCE MANAGEMENT AT AHG2026

As the industry gathers in Brisbane this March for the Australian Hospitality & Gaming Expo 2026, RedeemX is ready to showcase the next evolution of venue technology — a fully unified, deeply integrated…
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THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data…
Read more

THE 60-SECOND PUBLISHING RULE: WHY SIMPLE BEATS SOPHISTICATED

There's a moment every venue manager has experienced: Your events coordinator takes a brilliant photo - members laughing, the band mid-performance, a packed trivia night. Perfect marketing content. Then…
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WILL IT MAKE THE BOAT GO FASTER?

The Single Thought that Will Focus Your Marketing Forever Goals, tasks and vision to answer a single question, “Will It Make the Boat Go Faster?” This is the story of how a British men’s eight…
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RESURGENCE OF MAIL MARKETING

In an era dominated by digital communication, it may come as a surprise that direct mail marketing—traditional hard-copy mail delivered to customers—is experiencing resurgence. Many clubs and hotels…
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HOW AI IS CHANGING MARKETING FOR CLUBS AND PUBS

Artificial intelligence is no longer the domain of large corporates or tech companies. For clubs and pubs across Australia, AI is fast becoming a practical marketing tool that can save time, sharpen decision-making…
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WHY STAFF RESIST MARKETING SYSTEMS (AND HOW TO FIX IT)

"We bought the software. We hired the marketing coordinator. We even paid for training. So why isn't anyone using it?" If you've invested in a marketing system only to watch it gather digital dust,…
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