*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7.
(From my point of view it’s a brilliant book and a must read for all loyalty program managers)
Sludge is…
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Let’s face it – marketing isn’t what it used to be. Remember the days of print ads and billboards? Social Media and viral videos? Well, AI’s turned that on its head! It’s like having a super-smart…
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In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming.
Tailored for Industry Professionals.
This…
On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.
These emails are responsible for setting the tone and creating expectations…
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Last week, I had the privilege of attending an AI workshop that promised to make AI our copilot in the ever-evolving pub and club industry. Hosted by the uber-knowledgeable Laurel Papworth, the workshop,…
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How can you leverage marketing channels for mobile marketing?
Social media marketing
Social media has become an indispensable tool for hotels seeking to connect with guests, build brand awareness,…
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The Australian way sees a value in the local and home-grown. This is no different to where Australians place their trust when it comes to small businesses. Recent findings highlight a growing trust deficit…
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In today's highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. Traditional loyalty programs, which often offer points or cash…
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Raving’s national research of casino player clubs (in Australia this equates to tiers in a rewards program) indicates that at least 25% of players think all player clubs are about the same. What percent…
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With higher inflation and other macroeconomic pressures, many Australian households are tightening their belts. As consumers manage cost of living pressures, it’s led to a pullback in spending across…
FREE LIVE WEBINAR
A digital transformation has swept Australia in the past few years with over 80% of all Australians now using digital wallets. It is the way your members and guests want to transact,…
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What is Colour Psychology?
Colour psychology is the study of how colours affect human behaviour and emotion.
It’s widely believed that the ability of colours to evoke certain emotions is linked…