Marketing

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LOOKING AHEAD TO MARKETING IN 2025: KEY TRENDS

Marketers who want to stay ahead of the curve must not only adapt to changes but anticipate them. From the rise AI to the growing importance of sustainability in brand messaging, these new trends represent…
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GO WITH GSL – THE ALL-INCLUSIVE LOYALTY CARD AND BENEFITS PROGRAM FROM NEXT PAYMENTS!

What is the GSL Loyalty Program? Next Payments’ GSL Loyalty Program is an enhanced prepaid eftpos, loyalty, and promotions management program that maximises value for your venue and members. The…
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CYBER SECURITY IS NOW HIGH RISK AND REQUIRES PROACTIVE MANAGEMENT

The club, pub and casino industry in Australia are leaders in integrating emerging technologies - developing strategies and reinforcing decisions using the large amounts of customer data to help improve…
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TURNING ENTERTAINMENT INTO REVENUE: HOW QUIZZAME BRINGS PATRONS BACK WEEK AFTER WEEK

To have a successful business in a club or pub the focus is no longer on just getting large numbers of customers through the door… real success comes from getting them to visit regularly. Any form of…
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BOOST IN-CLUB EXPERIENCE WITH 10 PROVEN TIPS FROM traCXio

What does increased market share, employee satisfaction, department-level profitability and genuine brand affinity all have in common? All are demonstratable outputs of a robust in-Club Customer Experience…
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BARRINGTONS CONTENT CREATION | LET US BRING YOUR VISION TO LIFE!

At Barringtons, we understand the importance of compelling content in capturing the essence of your brand. With over 30 years of experience delivering best practice solutions across a range of industries,…
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LOYALTY PROGRAM RESEARCH – FOR LOVE OR MONEY 2024

Each year the For Love or Money report provides the most comprehensive research on loyalty programs in Australia. The research tracks mainly the same indicators each year (with some new ones) to get an…
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INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
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DIGITAL AUSTRALIA 2024

Each year Datareportal.com publishes the Global Digital Report which provides insight into the world’s digital transformation.  The report is further split by country and the Digital Australia 2024…
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PROMOTIONAL CHECKLIST FOR TIME TRAVELLERS

Promotional requirements never die. They just roll in month after month with gaping holes in time that need to be filled over and over again. Like time wraps, the need to fill promotional gaps has you…
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THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences…
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GAME ON: THE 2024 AHG EXPO IS ALMOST HERE

One of the Australasian hospitality and gaming industry’s premier events is getting set to return – and it has big shoes to fill. The 2024 AHG Expo will be the first since last year’s record-breaking,…
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