Marketing

All the latest marketing news from the industry

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4 KEY INGREDIENTS TO LOYALTY

Have you ever wondered why people are loyal to certain brands? With so many options, what motivates a person to choose one brand over another? More importantly, what makes them go back to that same brand…
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THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data…
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AHG EXPO GETS BIGGER AND BETTER

Though the wild Queensland weather caused some doubt, the AHG Expo went ahead on Wednesday March 12 and Thursday March 13 without incident – proving no tropical cyclone could rain on this parade. Even…
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KEY MARKETING ANALYTICS FOR CLUBS AND PUBS

If there is one thing you can count on in the gaming and hospitality industry is opportunity and change. Learning, and knowledge networks, are a vital part of the professional training for industry managers…
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IS YOUR VENUE’S MARKETING FEELING A LITTLE… FLAT? LET’S TALK STRATEGY!

Ever feel like your venue’s marketing is more of an afterthought than a game plan? You’re not alone. In hospitality, keeping the drinks flowing and the food hot is already a full-time job - so it’s…
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BUSTING LOYALTY MYTHS

How well is your loyalty program doing? Sure, you measure carded play, and turnover and visitation – all that hard data.  It tells you what percent of your customers are using their cards, what they…
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TIKTOK FOR HOSPITALITY: WHY VENUES ARE MISSING OUT NOT USING TIKTOK

The Challenge: Moving Away from the Traditional Content While Instagram and Facebook have traditionally been the go-to platforms for hospitality venues, TikTok is emerging as a must have platform for…
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INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
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GO WITH GSL – THE ALL-INCLUSIVE LOYALTY CARD AND BENEFITS PROGRAM FROM NEXT PAYMENTS!

What is the GSL Loyalty Program? Next Payments’ GSL Loyalty Program is an enhanced prepaid eftpos, loyalty, and promotions management program that maximises value for your venue and members. The…
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CYBER SECURITY IS NOW HIGH RISK AND REQUIRES PROACTIVE MANAGEMENT

The club, pub and casino industry in Australia are leaders in integrating emerging technologies - developing strategies and reinforcing decisions using the large amounts of customer data to help improve…
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TURNING ENTERTAINMENT INTO REVENUE: HOW QUIZZAME BRINGS PATRONS BACK WEEK AFTER WEEK

To have a successful business in a club or pub the focus is no longer on just getting large numbers of customers through the door… real success comes from getting them to visit regularly. Any form of…
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BOOST IN-CLUB EXPERIENCE WITH 10 PROVEN TIPS FROM traCXio

What does increased market share, employee satisfaction, department-level profitability and genuine brand affinity all have in common? All are demonstratable outputs of a robust in-Club Customer Experience…
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