Marketing

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PROMOTIONAL CHECKLIST FOR TIME TRAVELLERS

Promotional requirements never die. They just roll in month after month with gaping holes in time that need to be filled over and over again. Like time wraps, the need to fill promotional gaps has you…
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THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences…
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GAME ON: THE 2024 AHG EXPO IS ALMOST HERE

One of the Australasian hospitality and gaming industry’s premier events is getting set to return – and it has big shoes to fill. The 2024 AHG Expo will be the first since last year’s record-breaking,…
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UNLOCKING THE POWER OF AI FOR CLUB AND PUB MANAGERS

ARE YOU READY TO REVOLUTIONISE YOUR BUSINESS WITH AI? Join us for a workshop event: “AI is my CoPilot – How ChatGPT/AI Becomes the Hardest Working, Most Competent Job Share Colleague You’ll Ever…
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THE 2024 AHG EXPO: ONE MONTH TO GO!

The 2023 AHG Expo made history in more ways than one. Not only did it host the event’s first live cocktail competition in partnership with Diageo, and offer the largest ever lucky door prize – it also…
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NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…
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HOW TO MASTER QUALITY FOOD SHOTS

A high-quality image can mean a world of difference when it comes to creating food content. From capturing the crispiness of a pie crust to the deep hues of a decadent black forest cake… it's true what…
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‘SAVE THE DATES’ FOR 2024, AND HAPPY CHRISTMAS!

As we head into the holiday season, The Drop will be taking a break for a few weeks, but we thought you might want to make note of some of the major industry events coming up in 2024.  Here’s a list,…
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BOOK YOUR PLACE AT THE CMAA CONFERENCES 2024

The Essential Club Legal & Compliance Summit 22 Feb at Canterbury League Club NSW Registered clubs are required by law to meet accountability and governance requirements under the Registered…
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GTA LEADS AUSTRALIA’S FIRST STATEWIDE CASHLESS GAMING TRIAL

Four Gaming Technologies Association (GTA) members have been selected in an expanded New South Wales cashless gaming trial involving nearly 4,500 electronic machines across the State. The conditional…
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WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?

*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7. (From my point of view it’s a brilliant book and a must read for all loyalty program managers) Sludge is…
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AI FOR MARKETING: THE INSIDER’S GUIDE TO FUTURE-PROOF YOUR CAREER

Let’s face it – marketing isn’t what it used to be. Remember the days of print ads and billboards?  Social Media and viral videos? Well, AI’s turned that on its head! It’s like having a super-smart…
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