Marketing

All the latest marketing news from the industry

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5 REASONS WHY YOUR BUSINESS NEEDS GAMIFICATION MARKETING

  So, you think gamification is only for big companies with generous budgets? Well guess again. You'd be surprised who’s playing and how many fun and engaging gamification marketing campaigns…

CHRISTMAS GIFT FOR YOUR CLUB FROM UTTER PROFESSIONALS

It’s been a tough year … so it’s nice to get a freebie from a Professional supplier to the Club’s industry. Maybe you could use two gifts?  Read on!   GIFT 1 Up to and including the…

GAMING AND MARKETING PRIORITIES NEEDED NOW

We are off to a great start with many clubs and hotels reporting solid gaming turnover since reopening, especially considering it is the start of what is traditionally our busiest period of the year. Yet…

UTTER PROFESSIONALS – RECORDING FOR THE CLUB INDUSTRY SINCE 2003

Think about why members or guests call. They want a reason to be at your club; they want to enjoy themselves … and it’s your club where they’d like to spend their money. But with most clubs,…

THE FOUR LOYALTY “ARCHETYPES”

Before working out which of the Four Archetypes your customers belong to, let’s define what loyalty is to a brand - beyond enrolling in a loyalty program. Why? When you have clarity and alignment…

NSW – GAMING AND MARKETING PLANS FOR REOPENING

Premier Gladys Berejiklian has revealed key details about how and when NSW restrictions will ease for vaccinated NSW residents when the state hits its 80 per cent vaccination goal. Ms Berejiklian confirmed…

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6 STEPS TO ADD BI TO YOUR MARKETING SEGMENTATION

We all know business intelligence will improve your marketing efforts. It can identify and focus on higher profit players, increase the accuracy of your forecasting, and measure the effect of your marketing…

VIP HOST MANAGEMENT PROGRAM

Barrington’s have teamed up with The Drop to deliver a VIP HOST MANAGEMENT PROGRAM* – the first course of its kind to be designed specifically for the Australian gaming market. The program is a…

DAILY PRESS ADDS DATA SCIENCE TO ITS PORTFOLIO!

Daily Press has recently absorbed the INDY agency and added to its already comprehensive suite of services in the hospitality sector. INDY specialises in data analysis for the club and gaming industry…

INSIDER TIPS, TOOLS & TACTICS FROM THE GAMING/MARKETING EXPERTS

This intensive one day course covers the basic information you will need to understand all the latest gaming management and marketing techniques used in the gaming industry – and how to apply them to…

INCORPORATING KIOSKS INTO YOUR OVERALL MARKETING STRATEGY

Creating profitable guest experiences through effective planning and execution You’ll find kiosks on just about every gaming floor. Their goal is to drive incremental gaming revenue, improve efficiency…

FOR LOVE OR MONEY 2021 LOYALTY PROGRAM REPORT.

The 2021 For Love or Money Report has been released for Australia and New Zealand.  Since 2013 The Point of Loyalty has tracked changes and revealed insights into the Australian perception of loyalty…