Marketing

All the latest marketing news from the industry

Recent Articles

,

ARISTOCRAT TO TAKE CENTRE STAGE AT THE AGE 2026

The Australasian Gaming Expo (AGE) 2026 is set to be a stand-out show for Aristocrat as the company debuts ANZ-first products and solutions designed to help grow customers’ businesses.  With exciting…
Read more

SMS SENDER ID REGISTER GOES LIVE

The new SMS Sender ID Register has now commenced, providing an important new measure to help protect Australians from text message impersonation scams. Sender IDs are the names that appear at the top…
Read more
,

ELEVATE YOUR CLUB EXPERIENCE WITH REDEEMX MEMBERSHIP SERVICES

The hospitality landscape is changing, and with it, the expectations of every patron who walks through your doors. RedeemX is redefining the member experience with an all-in-one solution that simplifies…
Read more
,

TWIN TOWNS ROLLS OUT NEW COURTESY BUS PLATFORM & VENUE APP

  Twin Towns has launched My Courtesy Bus across its three venues, replacing its previous courtesy bus booking system and significantly increasing the capacity of its three-vehicle fleet. One…
Read more

TAB PAYS $2.7M FOR TELEMARKETING AND SPAM BREACHES

Tabcorp Holdings Limited (TAB) has paid more than $2.7 million in penalties after the Australian Communications and Media Authority (ACMA) found multiple breaches of spam and telemarketing laws by the…
Read more

BUSY IS NOT A STRATEGY WHEN IT COMES TO PROMOTIONS

Our partners at Raving Consulting are experts in the most similar market to Australian clubs – USA Tribal casinos. They have the same issues with high visitation of regular customers and balancing gaming…
Read more

Instagram

All Articles

WILL IT MAKE THE BOAT GO FASTER?

The Single Thought that Will Focus Your Marketing Forever Goals, tasks and vision to answer a single question, “Will It Make the Boat Go Faster?” This is the story of how a British men’s eight…
Read more

RESURGENCE OF MAIL MARKETING

In an era dominated by digital communication, it may come as a surprise that direct mail marketing—traditional hard-copy mail delivered to customers—is experiencing resurgence. Many clubs and hotels…
Read more

HOW AI IS CHANGING MARKETING FOR CLUBS AND PUBS

Artificial intelligence is no longer the domain of large corporates or tech companies. For clubs and pubs across Australia, AI is fast becoming a practical marketing tool that can save time, sharpen decision-making…
Read more

WHY STAFF RESIST MARKETING SYSTEMS (AND HOW TO FIX IT)

"We bought the software. We hired the marketing coordinator. We even paid for training. So why isn't anyone using it?" If you've invested in a marketing system only to watch it gather digital dust,…
Read more

THE FACEBOOK ALGORITHM TRAP: WHAT AUSTRALIAN VENUES NEED TO KNOW

Let's talk about the elephant in every Australian venue's marketing strategy: Facebook. You post consistently. You share great content. You engage with comments. You're doing everything right. And…
Read more

MORE DATA ISN’T HELPING YOU

Why More Data Isn’t the Answer — Smarter Data Is Walk into any club office and you’ll find dashboards, spreadsheets, and reports. Managers are swimming in data — gaming turnover, POS sales,…
Read more