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NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…

HOW TO MASTER QUALITY FOOD SHOTS

A high-quality image can mean a world of difference when it comes to creating food content. From capturing the crispiness of a pie crust to the deep hues of a decadent black forest cake… it's true what…

‘SAVE THE DATES’ FOR 2024, AND HAPPY CHRISTMAS!

As we head into the holiday season, The Drop will be taking a break for a few weeks, but we thought you might want to make note of some of the major industry events coming up in 2024.  Here’s a list,…

BOOK YOUR PLACE AT THE CMAA CONFERENCES 2024

The Essential Club Legal & Compliance Summit 22 Feb at Canterbury League Club NSW Registered clubs are required by law to meet accountability and governance requirements under the Registered…

GTA LEADS AUSTRALIA’S FIRST STATEWIDE CASHLESS GAMING TRIAL

Four Gaming Technologies Association (GTA) members have been selected in an expanded New South Wales cashless gaming trial involving nearly 4,500 electronic machines across the State. The conditional…

WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?

*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7. (From my point of view it’s a brilliant book and a must read for all loyalty program managers) Sludge is…

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OPERATIONS & INFLATION: THE EVIL TWINS OF POST PANDEMIC

Casinos are facing a double-barrelled challenge in 2023. Post-pandemic effects are challenging marketing and operations, while inflation is slowly eating away at the bottom line. Some casino markets are…

POST PANDEMIC LOYALTY – DO YOU KNOW WHAT YOUR CUSTOMER’S EXPERIENCE EXPECTATIONS ARE?

In October 2021, the industry re-opened from the last lockdown. Fast forward 21 months and it is clear that customers and their expectations have changed. Consumers, now more than ever, are looking for…

MARKETING STORYTELLING

What is storytelling? Storytelling describes the cultural activity of sharing narratives, whether verbally, visually, theatrically, or through the written word. Okay, but why is it so effective? Good…

WILL IT MAKE THE BOAT GO FASTER?

The Single Thought that Will Focus Your Marketing Forever Goals, tasks and vision to answer a single question, “Will It Make the Boat Go Faster?” This is the story of how a British men’s eight…

REPORT: FOR LOVE OR MONEY 2023

This year introduces the 11th edition of the annual For Love or Money consumer research study taking the pulse on customer loyalty and loyalty programs in Australia. The benchmarks were first established…

HOW CUSTOMER REVIEWS SHAPE CUSTOMER EXPERIENCE

Customer experience (CX) is the sum of all the interactions and emotions that a customer has with a brand throughout their journey. CX is a key driver of customer loyalty, retention, and satisfaction.…