Marketing

All the latest marketing news from the industry

Recent Articles

TIKTOK FOR HOSPITALITY: WHY VENUES ARE MISSING OUT NOT USING TIKTOK

The Challenge: Moving Away from the Traditional Content While Instagram and Facebook have traditionally been the go-to platforms for hospitality venues, TikTok is emerging as a must have platform for…

INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…

GO WITH GSL – THE ALL-INCLUSIVE LOYALTY CARD AND BENEFITS PROGRAM FROM NEXT PAYMENTS!

What is the GSL Loyalty Program? Next Payments’ GSL Loyalty Program is an enhanced prepaid eftpos, loyalty, and promotions management program that maximises value for your venue and members. The…

CYBER SECURITY IS NOW HIGH RISK AND REQUIRES PROACTIVE MANAGEMENT

The club, pub and casino industry in Australia are leaders in integrating emerging technologies - developing strategies and reinforcing decisions using the large amounts of customer data to help improve…

TURNING ENTERTAINMENT INTO REVENUE: HOW QUIZZAME BRINGS PATRONS BACK WEEK AFTER WEEK

To have a successful business in a club or pub the focus is no longer on just getting large numbers of customers through the door… real success comes from getting them to visit regularly. Any form of…

BOOST IN-CLUB EXPERIENCE WITH 10 PROVEN TIPS FROM traCXio

What does increased market share, employee satisfaction, department-level profitability and genuine brand affinity all have in common? All are demonstratable outputs of a robust in-Club Customer Experience…

Instagram

All Articles

AI FOR MARKETING: THE INSIDER’S GUIDE TO FUTURE-PROOF YOUR CAREER

Let’s face it – marketing isn’t what it used to be. Remember the days of print ads and billboards?  Social Media and viral videos? Well, AI’s turned that on its head! It’s like having a super-smart…

INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…

UNLOCKING THE POWER OF AI: A DAY WITH LAUREL PAPWORTH

Last week, I had the privilege of attending an AI workshop that promised to make AI our copilot in the ever-evolving pub and club industry. Hosted by the uber-knowledgeable Laurel Papworth, the workshop,…

CAN YOUR CLUB MEMBERS PICK YOU OUT OF A CROWD?

Raving’s national research of casino player clubs (in Australia this equates to tiers in a rewards program) indicates that at least 25% of players think all player clubs are about the same. What percent…

ALL YOU NEED TO KNOW ABOUT DIGITAL MEMBERSHIP

FREE LIVE WEBINAR A digital transformation has swept Australia in the past few years with over 80% of all Australians now using digital wallets. It is the way your members and guests want to transact,…

INSIDER TIPS, TOOLS & TACTICS – GAMING/MARKETING

Proven Strategies & insights to boost your gaming operation In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your major revenue stream…