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SURVEY – REWARDS PROGRAMS IN THE AUSTRALIAN HOSPITALITY INDUSTRY

The Point of Loyalty is a leading Australian Loyalty and Rewards Program research organisation who publish the annual loyalty program research study For Love or Money tracking significant trends and changes…
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THE POINT OF LOYALTY – FUTURE PROOF YOUR REWARDS PROGRAM

Loyalty programs, rewards and membership programs, VIP programs, discount clubs ... you name it, they are here, there and everywhere! It’s time to challenge the same-same and status quo of programs. It’s…
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4 KEY INGREDIENTS TO LOYALTY

Have you ever wondered why people are loyal to certain brands? With so many options, what motivates a person to choose one brand over another? More importantly, what makes them go back to that same brand…
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THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data…
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AHG EXPO GETS BIGGER AND BETTER

Though the wild Queensland weather caused some doubt, the AHG Expo went ahead on Wednesday March 12 and Thursday March 13 without incident – proving no tropical cyclone could rain on this parade. Even…
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KEY MARKETING ANALYTICS FOR CLUBS AND PUBS

If there is one thing you can count on in the gaming and hospitality industry is opportunity and change. Learning, and knowledge networks, are a vital part of the professional training for industry managers…
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PROMOTIONAL CHECKLIST FOR TIME TRAVELLERS

Promotional requirements never die. They just roll in month after month with gaping holes in time that need to be filled over and over again. Like time wraps, the need to fill promotional gaps has you…
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GAME ON: THE 2024 AHG EXPO IS ALMOST HERE

One of the Australasian hospitality and gaming industry’s premier events is getting set to return – and it has big shoes to fill. The 2024 AHG Expo will be the first since last year’s record-breaking,…
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UNLOCKING THE POWER OF AI FOR CLUB AND PUB MANAGERS

ARE YOU READY TO REVOLUTIONISE YOUR BUSINESS WITH AI? Join us for a workshop event: “AI is my CoPilot – How ChatGPT/AI Becomes the Hardest Working, Most Competent Job Share Colleague You’ll Ever…
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THE 2024 AHG EXPO: ONE MONTH TO GO!

The 2023 AHG Expo made history in more ways than one. Not only did it host the event’s first live cocktail competition in partnership with Diageo, and offer the largest ever lucky door prize – it also…
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NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…
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‘SAVE THE DATES’ FOR 2024, AND HAPPY CHRISTMAS!

As we head into the holiday season, The Drop will be taking a break for a few weeks, but we thought you might want to make note of some of the major industry events coming up in 2024.  Here’s a list,…
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