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BARRINGTONS CONTENT CREATION | LET US BRING YOUR VISION TO LIFE!

At Barringtons, we understand the importance of compelling content in capturing the essence of your brand. With over 30 years of experience delivering best practice solutions across a range of industries,…

LOYALTY PROGRAM RESEARCH – FOR LOVE OR MONEY 2024

Each year the For Love or Money report provides the most comprehensive research on loyalty programs in Australia. The research tracks mainly the same indicators each year (with some new ones) to get an…

INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…

DIGITAL AUSTRALIA 2024

Each year Datareportal.com publishes the Global Digital Report which provides insight into the world’s digital transformation.  The report is further split by country and the Digital Australia 2024…

PROMOTIONAL CHECKLIST FOR TIME TRAVELLERS

Promotional requirements never die. They just roll in month after month with gaping holes in time that need to be filled over and over again. Like time wraps, the need to fill promotional gaps has you…

THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences…

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UNLOCKING THE POWER OF AI: A DAY WITH LAUREL PAPWORTH

Last week, I had the privilege of attending an AI workshop that promised to make AI our copilot in the ever-evolving pub and club industry. Hosted by the uber-knowledgeable Laurel Papworth, the workshop,…

A GUIDE TO SMS MOBILE MARKETING

How can you leverage marketing channels for mobile marketing? Social media marketing Social media has become an indispensable tool for hotels seeking to connect with guests, build brand awareness,…

WHERE AUSTRALIAN’S PLACE THEIR TRUST

The Australian way sees a value in the local and home-grown. This is no different to where Australians place their trust when it comes to small businesses. Recent findings highlight a growing trust deficit…

WHY EXPERIENTIAL REWARDS ARE WINNING OVER CUSTOMERS

In today's highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. Traditional loyalty programs, which often offer points or cash…

CAN YOUR CLUB MEMBERS PICK YOU OUT OF A CROWD?

Raving’s national research of casino player clubs (in Australia this equates to tiers in a rewards program) indicates that at least 25% of players think all player clubs are about the same. What percent…

CONSUMER INSIGHTS REPORT

With higher inflation and other macroeconomic pressures, many Australian households are tightening their belts. As consumers manage cost of living pressures, it’s led to a pullback in spending across…