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TIPS, TOOLS & TACTICS FOR GAMING /MARKETING MANAGEMENT

YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY This intensive one day course covers the basic information you will need to understand all the latest gaming management…

TIPS, TOOLS & TACTICS FOR GAMING /MARKETING MANAGEMENT

YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY This intensive one day course covers the basic information you will need to understand all the latest gaming management…

REPORT: FOR LOVE OR MONEY 2022

This year introduces the 10th edition of the annual For Love or Money consumer research study taking the pulse on customer loyalty and loyalty programs in Australia. The benchmarks were first established…

TIPS, TOOLS & TACTICS FOR GAMING /MARKETING MANAGEMENT

YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY This intensive one day course covers the basic information you will need to understand all the latest gaming management…

MARKETING STORYTELLING

What is storytelling? Storytelling describes the cultural activity of sharing narratives, whether verbally, visually, theatrically, or through the written word. Okay, but why is it so effective? Good…

HOW TO CREATE AN EMAIL NEWSLETTER PEOPLE ACTUALLY READ

1. Review successful newsletter examples.  Where do you start? Before you get started creating an email newsletter, look at some examples in (and outside of) your industry. We've compiled a list of…

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CHRISTMAS GIFT FOR YOUR CLUB FROM UTTER PROFESSIONALS

It’s been a tough year … so it’s nice to get a freebie from a Professional supplier to the Club’s industry. Maybe you could use two gifts?  Read on!   GIFT 1 Up to and including the…

GAMING AND MARKETING PRIORITIES NEEDED NOW

We are off to a great start with many clubs and hotels reporting solid gaming turnover since reopening, especially considering it is the start of what is traditionally our busiest period of the year. Yet…

UTTER PROFESSIONALS – RECORDING FOR THE CLUB INDUSTRY SINCE 2003

Think about why members or guests call. They want a reason to be at your club; they want to enjoy themselves … and it’s your club where they’d like to spend their money. But with most clubs,…

THE FOUR LOYALTY “ARCHETYPES”

Before working out which of the Four Archetypes your customers belong to, let’s define what loyalty is to a brand - beyond enrolling in a loyalty program. Why? When you have clarity and alignment…

NSW – GAMING AND MARKETING PLANS FOR REOPENING

Premier Gladys Berejiklian has revealed key details about how and when NSW restrictions will ease for vaccinated NSW residents when the state hits its 80 per cent vaccination goal. Ms Berejiklian confirmed…

MARKETING YOUR RESTAURANT POST-LOCKDOWN

When restrictions start to ease across the country for vaccinated customers, clubs & pubs, cafes, restaurants and bars will slowly re-open their doors to the public. But in the aftermath of COVID-19,…