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GO WITH GSL – THE ALL-INCLUSIVE LOYALTY CARD AND BENEFITS PROGRAM FROM NEXT PAYMENTS!
What is the GSL Loyalty Program?
Next Payments’ GSL Loyalty Program is an enhanced prepaid eftpos, loyalty, and promotions management program that maximises value for your venue and members.
The…
CYBER SECURITY IS NOW HIGH RISK AND REQUIRES PROACTIVE MANAGEMENT
The club, pub and casino industry in Australia are leaders in integrating emerging technologies - developing strategies and reinforcing decisions using the large amounts of customer data to help improve…
TURNING ENTERTAINMENT INTO REVENUE: HOW QUIZZAME BRINGS PATRONS BACK WEEK AFTER WEEK
To have a successful business in a club or pub the focus is no longer on just getting large numbers of customers through the door… real success comes from getting them to visit regularly. Any form of…
BOOST IN-CLUB EXPERIENCE WITH 10 PROVEN TIPS FROM traCXio
What does increased market share, employee satisfaction, department-level profitability and genuine brand affinity all have in common? All are demonstratable outputs of a robust in-Club Customer Experience…
BARRINGTONS CONTENT CREATION | LET US BRING YOUR VISION TO LIFE!
At Barringtons, we understand the importance of compelling content in capturing the essence of your brand. With over 30 years of experience delivering best practice solutions across a range of industries,…
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GTA LEADS AUSTRALIA’S FIRST STATEWIDE CASHLESS GAMING TRIAL
Four Gaming Technologies Association (GTA) members have been selected in an expanded New South Wales cashless gaming trial involving nearly 4,500 electronic machines across the State.
The conditional…
WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?
*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7.
(From my point of view it’s a brilliant book and a must read for all loyalty program managers)
Sludge is…
AI FOR MARKETING: THE INSIDER’S GUIDE TO FUTURE-PROOF YOUR CAREER
Let’s face it – marketing isn’t what it used to be. Remember the days of print ads and billboards? Social Media and viral videos? Well, AI’s turned that on its head! It’s like having a super-smart…
INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING
In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming.
Tailored for Industry Professionals.
This…
HOW TO PLAN & EXECUTE EFFECTIVE ‘WELCOME’ EMAILS
On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.
These emails are responsible for setting the tone and creating expectations…
UNLOCKING THE POWER OF AI: A DAY WITH LAUREL PAPWORTH
Last week, I had the privilege of attending an AI workshop that promised to make AI our copilot in the ever-evolving pub and club industry. Hosted by the uber-knowledgeable Laurel Papworth, the workshop,…