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NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…

HOW TO MASTER QUALITY FOOD SHOTS

A high-quality image can mean a world of difference when it comes to creating food content. From capturing the crispiness of a pie crust to the deep hues of a decadent black forest cake… it's true what…

‘SAVE THE DATES’ FOR 2024, AND HAPPY CHRISTMAS!

As we head into the holiday season, The Drop will be taking a break for a few weeks, but we thought you might want to make note of some of the major industry events coming up in 2024.  Here’s a list,…

BOOK YOUR PLACE AT THE CMAA CONFERENCES 2024

The Essential Club Legal & Compliance Summit 22 Feb at Canterbury League Club NSW Registered clubs are required by law to meet accountability and governance requirements under the Registered…

GTA LEADS AUSTRALIA’S FIRST STATEWIDE CASHLESS GAMING TRIAL

Four Gaming Technologies Association (GTA) members have been selected in an expanded New South Wales cashless gaming trial involving nearly 4,500 electronic machines across the State. The conditional…

WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?

*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7. (From my point of view it’s a brilliant book and a must read for all loyalty program managers) Sludge is…

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LORD NELSON RAISES THE LEGAL DRINKING AGE!

Australia’s oldest pub brewery, The Lord Nelson, has launched a campaign to highlight the traditional nature of its beers in a move designed to differentiate itself in an increasingly crowded craft beer…

7 SIMPLE LOBBY ADDITIONS THAT WOW GUESTS

If you’re renovating your lobby, there are plenty of beautiful and simple additions that won’t cost an arm and a leg. Here are 7 additions to your lobby that can make it look amazing! Unique…

REGIONAL MOVERS INDEX RELEASED.

The Regional Movers Index presents fresh analysis of movements between Australia’s capital cities and regions. The Index is a partnership between CBA and the Regional Australia Institute (RAI), powered…

2023 AHG EXPO: ONE MONTH TO GO!

It’s one of the biggest events on the Australasian hospitality and gaming industry calendar, bringing together the latest and greatest products, services and technology under one convenient roof. And…

I’VE JUST FOUND A NEW WAY OF WORKING. YOU SHOULD TOO

As a marketer, especially a freelance one, I love a schedule. It’s the only way to manage multiple clients, tasks, responsibilities, and keep track of countless deadlines. I’ve been an avid list keeper…

THE TOP TRENDS OF 2023

As futurists, we study trends and factors that impact the future. Futurists are not crystal ball gazers. We don’t just make wild predictions of what the future might be. Rather, we gather evidence…