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All the latest marketing news from the industry

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TIPS, TOOLS & TACTICS FOR GAMING /MARKETING MANAGEMENT

YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY This intensive one day course covers the basic information you will need to understand all the latest gaming management…
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TIPS, TOOLS & TACTICS FOR GAMING /MARKETING MANAGEMENT

YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY This intensive one day course covers the basic information you will need to understand all the latest gaming management…
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REPORT: FOR LOVE OR MONEY 2022

This year introduces the 10th edition of the annual For Love or Money consumer research study taking the pulse on customer loyalty and loyalty programs in Australia. The benchmarks were first established…
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TIPS, TOOLS & TACTICS FOR GAMING /MARKETING MANAGEMENT

YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY This intensive one day course covers the basic information you will need to understand all the latest gaming management…
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MARKETING STORYTELLING

What is storytelling? Storytelling describes the cultural activity of sharing narratives, whether verbally, visually, theatrically, or through the written word. Okay, but why is it so effective? Good…
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HOW TO CREATE AN EMAIL NEWSLETTER PEOPLE ACTUALLY READ

1. Review successful newsletter examples.  Where do you start? Before you get started creating an email newsletter, look at some examples in (and outside of) your industry. We've compiled a list of…
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AGE JUST 6 WEEKS AWAY – REGISTER NOW

Sydney is halfway through two weeks of stay-at-home restrictions, but recent lockdowns outside NSW show governments are committed to re-opening businesses quickly once the lockdowns are lifted. The NSW…
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VIP HOST MANAGEMENT PROGRAM

Barrington’s have teamed up with The Drop to deliver a VIP HOST MANAGEMENT PROGRAM* – the first course of its kind to be designed specifically for the Australian gaming market. The program is a…
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HOW TO DEVELOP A CONTENT STRATEGY

Whether you're just starting out with content marketing, or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative,…
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INSIDER TIPS, TOOLS & TACTICS FROM THE GAMING/MARKETING EXPERTS

This intensive one day course covers the basic information you will need to understand all the latest gaming management and marketing techniques used in the gaming industry – and how to apply them to…
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RANSOMWARE ATTACKS INCREASING

Ransomware attacks are increasing in Australia. The main motivation for cyber-attacks remains money. On this score, many clubs believe they are not a high potential target, but activism and identity…
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6 STEPS TO ADD BI TO YOUR MARKETING SEGMENTATION

We all know business intelligence will improve your marketing efforts. It can identify and focus on higher profit players, increase the accuracy of your forecasting, and measure the effect of your marketing…
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