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All the latest marketing news from the industry

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WHY MORE AUSSIES ARE SKIPPING THE WEEKEND RUSH FOR A WEDNESDAY SCHOONER

Friday and Saturday still pay most of the bills, but the quickest growth in Australian pub and club trade is happening on a day many venues treat as filler. New analysis from Westpac DataX, covering more…
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WHAT A VODKA VOLCANO AND A HOTEL CREATOR PROGRAM HAVE IN COMMON

Influence Is Easy to Buy and Hard to Measure: What Venues Can Learn from Hotels and a Harbour Volcano Every venue manager has been pitched a creator collaboration by now, and most have wondered the…
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TWO WAYS MENUS ARE WINNING ATTENTION

Standing out on a crowded strip or in a competitive dining precinct has never been easy, and two very different Australian food stories from the past few weeks show just how differently venues are tackling…
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MORE THAN PAGING: CONNECTING THE SYSTEMS BEHIND THE VENUE

For many clubs, paging has traditionally meant one thing: getting a message to a staff member on the gaming floor. But as venue technology becomes increasingly connected, the role of paging is changing. Notify.Me…
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STRONGER PROTECTIONS – NSW GAMBLING REFORM

The Minns Labor Government has announced a major Gaming Reform Package aimed at reducing gambling harm, strengthening anti-money laundering protections and increasing regulatory oversight across NSW. Key…
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SMART TALENT. SMART CHOICES. SMARTER OUTCOMES

At Smart Talent, we connect exceptional people with exceptional businesses across the hospitality, clubs, and entertainment industries. Our boutique executive recruitment approach goes beyond matching…
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WHY STAFF RESIST MARKETING SYSTEMS (AND HOW TO FIX IT)

"We bought the software. We hired the marketing coordinator. We even paid for training. So why isn't anyone using it?" If you've invested in a marketing system only to watch it gather digital dust,…
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THE FACEBOOK ALGORITHM TRAP: WHAT AUSTRALIAN VENUES NEED TO KNOW

Let's talk about the elephant in every Australian venue's marketing strategy: Facebook. You post consistently. You share great content. You engage with comments. You're doing everything right. And…
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MORE DATA ISN’T HELPING YOU

Why More Data Isn’t the Answer — Smarter Data Is Walk into any club office and you’ll find dashboards, spreadsheets, and reports. Managers are swimming in data — gaming turnover, POS sales,…
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THE FIVE-STEP DEATH SPIRAL: WHY SMALL VENUES ARE FAILING ONLINE

If you manage a small to medium-sized venue in Australia, you've probably felt it: that nagging sense that your online presence isn't working. Facebook posts get a handful of likes. Your website hasn't…
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NAVIGATING THE EVOLVING LANDSCAPE OF HARM MINIMISATION AND AML/CTF IN HOSPITALITY

The goalposts are shifting for pubs and clubs when it comes to harm minimisation and preventing financial crime. With AUSTRAC’s 2026 AML/CTF reforms on the horizon, venues are facing a significant overhaul…
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IF YOU ONLY MEASURE GAMING YOU’RE FLYING BLIND.

If You Only Measure Gaming, You’re Missing the Loyalty Story For years, loyalty in clubs has been measured through the lens of gaming turnover. It’s a critical metric — but it’s not the whole…
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