Marketing

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TIKTOK FOR HOSPITALITY: WHY VENUES ARE MISSING OUT NOT USING TIKTOK

The Challenge: Moving Away from the Traditional Content While Instagram and Facebook have traditionally been the go-to platforms for hospitality venues, TikTok is emerging as a must have platform for…
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INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
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WHERE’S THE SLUDGE IN YOUR LOYALTY PROGRAM?

*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7. (From my point of view it’s a brilliant book and a must read for all loyalty program managers) Sludge is…
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5 ESSENTIAL REASONS WHY SOCIAL MEDIA IS A VITAL COMMUNICATIONS TOOL

In Australia’s competitive hospitality industry, social media has transformed from an optional marketing tool to an essential channel for building relationships, engaging communities, and ultimately…
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DAILY SOCIAL MEDIA TRENDS

Monday Blues (#MondayBlues), Manic Monday (#ManicMonday) or Motivation Monday (#MotivationMonday) Everyone can relate to a case of the Mondays. The #MondayBlues tag is popular for conversations surrounding…
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LOOKING AHEAD TO MARKETING IN 2025: KEY TRENDS

Marketers who want to stay ahead of the curve must not only adapt to changes but anticipate them. From the rise AI to the growing importance of sustainability in brand messaging, these new trends represent…
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WHERE AUSTRALIAN’S PLACE THEIR TRUST

The Australian way sees a value in the local and home-grown. This is no different to where Australians place their trust when it comes to small businesses. Recent findings highlight a growing trust deficit…
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WHY EXPERIENTIAL REWARDS ARE WINNING OVER CUSTOMERS

In today's highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. Traditional loyalty programs, which often offer points or cash…
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CAN YOUR CLUB MEMBERS PICK YOU OUT OF A CROWD?

Raving’s national research of casino player clubs (in Australia this equates to tiers in a rewards program) indicates that at least 25% of players think all player clubs are about the same. What percent…
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CONSUMER INSIGHTS REPORT

With higher inflation and other macroeconomic pressures, many Australian households are tightening their belts. As consumers manage cost of living pressures, it’s led to a pullback in spending across…
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ALL YOU NEED TO KNOW ABOUT DIGITAL MEMBERSHIP

FREE LIVE WEBINAR A digital transformation has swept Australia in the past few years with over 80% of all Australians now using digital wallets. It is the way your members and guests want to transact,…
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NEUROMARKETING AND COLOUR PSYCHOLOGY

What is Colour Psychology? Colour psychology is the study of how colours affect human behaviour and emotion. It’s widely believed that the ability of colours to evoke certain emotions is linked…
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