Marketing

All the latest marketing news from the industry

Recent Articles

5 REASONS WHY YOUR BUSINESS NEEDS GAMIFICATION MARKETING

  So, you think gamification is only for big companies with generous budgets? Well guess again. You'd be surprised who’s playing and how many fun and engaging gamification marketing campaigns…

CHRISTMAS GIFT FOR YOUR CLUB FROM UTTER PROFESSIONALS

It’s been a tough year … so it’s nice to get a freebie from a Professional supplier to the Club’s industry. Maybe you could use two gifts?  Read on!   GIFT 1 Up to and including the…

GAMING AND MARKETING PRIORITIES NEEDED NOW

We are off to a great start with many clubs and hotels reporting solid gaming turnover since reopening, especially considering it is the start of what is traditionally our busiest period of the year. Yet…

UTTER PROFESSIONALS – RECORDING FOR THE CLUB INDUSTRY SINCE 2003

Think about why members or guests call. They want a reason to be at your club; they want to enjoy themselves … and it’s your club where they’d like to spend their money. But with most clubs,…

THE FOUR LOYALTY “ARCHETYPES”

Before working out which of the Four Archetypes your customers belong to, let’s define what loyalty is to a brand - beyond enrolling in a loyalty program. Why? When you have clarity and alignment…

NSW – GAMING AND MARKETING PLANS FOR REOPENING

Premier Gladys Berejiklian has revealed key details about how and when NSW restrictions will ease for vaccinated NSW residents when the state hits its 80 per cent vaccination goal. Ms Berejiklian confirmed…

All Articles

TOP 10 QUESTIONS TO ASK ABOUT YOUR TIERED LOYALTY PROGRAM

Top Ten Questions to Ask About Your Tiered Card Program I first introduced the phrase “Die, Tiers, Die” at the Raving NEXT conference back in 2014. My prophecy hasn’t come true. Tiered card programs…

5 QUESTIONS YOU HAVE TO ASK BEFORE STARTING YOUR NEXT MARKETING PROJECT

With multiple business divisions and an ever-growing variety of communication channels to manage, lack of time and lack of resources are major issues for most club or casino marketers. It can be a frenetic…

CUSTOMER SERVICE RECOVERY: PART 3

CUSTOMER SERVICE RECOVERY: PART 3 OF THE PLAN IS NOT: "I know you're pissed off - but can you wait until I ask my boss first?"   Part 3 of a series by Steve Browne, Raving Service, Raving Consulting,…

BOWLS CLUB SUPPORTS DEMENTIA SUFFERERS

As dementia is "a terrifying, confronting time," a bowls club in Cairns has made its facility more accessible and is smashing stigmas around dementia and Alzheimer's. Edge Hill Memorial Bowls club in…

OUTDOOR SIGNAGE –BRANDING YOU CAN’T IGNORE

Clubs and pubs often think “local” when it comes to their customers and don’t see the need for updated outdoor branding and signage for their venue. But just because your venue has been there for…

FROM AN A.S.S. TO A B.U.D.D.Y. – CUSTOMER SERVICE RECOVERY: PART 2

By Guest Contributor Steve Browne, President, Raving Consultancy,  Reno Nevada   In this second instalment of a three-part series from Raving Consulting we look at what to do when it comes…