Marketing

All the latest marketing news from the industry

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LOOKING AHEAD TO MARKETING IN 2025: KEY TRENDS

Marketers who want to stay ahead of the curve must not only adapt to changes but anticipate them. From the rise AI to the growing importance of sustainability in brand messaging, these new trends represent…
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GO WITH GSL – THE ALL-INCLUSIVE LOYALTY CARD AND BENEFITS PROGRAM FROM NEXT PAYMENTS!

What is the GSL Loyalty Program? Next Payments’ GSL Loyalty Program is an enhanced prepaid eftpos, loyalty, and promotions management program that maximises value for your venue and members. The…
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CYBER SECURITY IS NOW HIGH RISK AND REQUIRES PROACTIVE MANAGEMENT

The club, pub and casino industry in Australia are leaders in integrating emerging technologies - developing strategies and reinforcing decisions using the large amounts of customer data to help improve…
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TURNING ENTERTAINMENT INTO REVENUE: HOW QUIZZAME BRINGS PATRONS BACK WEEK AFTER WEEK

To have a successful business in a club or pub the focus is no longer on just getting large numbers of customers through the door… real success comes from getting them to visit regularly. Any form of…
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BOOST IN-CLUB EXPERIENCE WITH 10 PROVEN TIPS FROM traCXio

What does increased market share, employee satisfaction, department-level profitability and genuine brand affinity all have in common? All are demonstratable outputs of a robust in-Club Customer Experience…
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BARRINGTONS CONTENT CREATION | LET US BRING YOUR VISION TO LIFE!

At Barringtons, we understand the importance of compelling content in capturing the essence of your brand. With over 30 years of experience delivering best practice solutions across a range of industries,…
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NEUROMARKETING AND COLOUR PSYCHOLOGY

What is Colour Psychology? Colour psychology is the study of how colours affect human behaviour and emotion. It’s widely believed that the ability of colours to evoke certain emotions is linked…
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INSIDER TIPS, TOOLS & TACTICS – GAMING/MARKETING

Proven Strategies & insights to boost your gaming operation In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your major revenue stream…
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OPERATIONS & INFLATION: THE EVIL TWINS OF POST PANDEMIC

Casinos are facing a double-barrelled challenge in 2023. Post-pandemic effects are challenging marketing and operations, while inflation is slowly eating away at the bottom line. Some casino markets are…
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POST PANDEMIC LOYALTY – DO YOU KNOW WHAT YOUR CUSTOMER’S EXPERIENCE EXPECTATIONS ARE?

In October 2021, the industry re-opened from the last lockdown. Fast forward 21 months and it is clear that customers and their expectations have changed. Consumers, now more than ever, are looking for…
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MARKETING STORYTELLING

What is storytelling? Storytelling describes the cultural activity of sharing narratives, whether verbally, visually, theatrically, or through the written word. Okay, but why is it so effective? Good…
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WILL IT MAKE THE BOAT GO FASTER?

The Single Thought that Will Focus Your Marketing Forever Goals, tasks and vision to answer a single question, “Will It Make the Boat Go Faster?” This is the story of how a British men’s eight…
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