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All the latest marketing news from the industry

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STRONGER PROTECTIONS – NSW GAMBLING REFORM

The Minns Labor Government has announced a major Gaming Reform Package aimed at reducing gambling harm, strengthening anti-money laundering protections and increasing regulatory oversight across NSW. Key…
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SMART TALENT. SMART CHOICES. SMARTER OUTCOMES

At Smart Talent, we connect exceptional people with exceptional businesses across the hospitality, clubs, and entertainment industries. Our boutique executive recruitment approach goes beyond matching…
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GIVE YOUR VENUE A POINT OF DIFFERENCE – BUILD AN APP THAT SETS YOU APART.

If your venue app looks and functions just like everyone else’s, is it really Your venue is unique. Your app should be too. Four things a venue app should never be: 1 - a logo swap in a re-used template 2…
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EAGLEi360’S CAMPAIGN AND COMMS MODULE GETS AN UPGRADE

EAGLEi360, the advanced Business Intelligence tool from Next Payments has taken Marketing, Communications, and Campaigns to a whole new level! Built for clubs, pubs, and hotels across Australia, EAGLEi360…
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THE GAMING & MARKETING EDGE

What High-Performing Venues Do Differently  Gaming venues have more data, technology and marketing tools at their fingertips than ever before. But having access to them doesn't automatically translate…
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ARISTOCRAT TO TAKE CENTRE STAGE AT THE AGE 2026

The Australasian Gaming Expo (AGE) 2026 is set to be a stand-out show for Aristocrat as the company debuts ANZ-first products and solutions designed to help grow customers’ businesses.  With exciting…
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NAVIGATING THE EVOLVING LANDSCAPE OF HARM MINIMISATION AND AML/CTF IN HOSPITALITY

The goalposts are shifting for pubs and clubs when it comes to harm minimisation and preventing financial crime. With AUSTRAC’s 2026 AML/CTF reforms on the horizon, venues are facing a significant overhaul…
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IF YOU ONLY MEASURE GAMING YOU’RE FLYING BLIND.

If You Only Measure Gaming, You’re Missing the Loyalty Story For years, loyalty in clubs has been measured through the lens of gaming turnover. It’s a critical metric — but it’s not the whole…
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STOP GUESSING. START ENGAGING.

Generic Loyalty Doesn’t Work. BuzzConnect Shows You What Does. BuzzConnect isn’t an off-the-shelf marketing platform. It’s a member engagement tool built by Buzz, for our industry — designed…
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INTRODUCING CHERRYPERKS MOBILE WALLET MESSAGING PLATFORM

Your Digital Card Just Got a Lot More Powerful. Get on your member's screen, not lost in their inbox. Cherryperks, the new mobile messaging platform from Cherryhub, is redefining how clubs and pubs…
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MAXIMISING YOUR OPPORTUNITIES ON YOUR BEST DAYS

Let’s talk about peaking the peaks … Are you still holding on to the belief that you shouldn’t plan promotions on the weekends, shouldn’t allow players to redeem offers on weekends, should focus…
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REWARD YOUR PATRON’S LOYALTY WITH A CUSTOMISED PROGRAM

Loyalty programs are a great way to keep your regulars coming back, turning first-time visitors into lifelong members. Whether you want to breathe new life into a loyalty program, start one from scratch,…
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