Marketing

All the latest marketing news from the industry

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GSL REWARDS: THE SMARTER WAY TO REWARD YOUR PATRONS

Meet GSL Rewards, the now standalone solution from Next Payments, reimagining how venue’s reward their patrons. Say goodbye to reduced cash flow, wasted gift cards, and limited rewards, and say hello…
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THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE LARGE format

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data…
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THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data…
Read more
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RAVING NEXT: TWO IMPORTANT JOINT CONFERENCES IN USA FOR 2026

The club industry in Australia shares many common issues with Indian casinos in the USA. They deal with similar customers that are regulars and very local, they confront the same problems in building business…
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IMPORTANT – CHANGES TO SMS REGS

Small businesses and community organisations need to act now to make sure their text messages continue to reach customers and members when new anti-scam rules begin on 1 July 2026. The Australian Communications…
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TURNING INSTAGRAM INTO A HOSPITALITY MARKETING ASSET

Instagram remains one of the most effective digital platforms for clubs, pubs, and hospitality venues looking to strengthen customer engagement, promote food and beverage offerings, and build brand visibility.…
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Instagram

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IS YOUR VENUE’S MARKETING FEELING A LITTLE… FLAT? LET’S TALK STRATEGY!

Ever feel like your venue’s marketing is more of an afterthought than a game plan? You’re not alone. In hospitality, keeping the drinks flowing and the food hot is already a full-time job - so it’s…
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BUSTING LOYALTY MYTHS

How well is your loyalty program doing? Sure, you measure carded play, and turnover and visitation – all that hard data.  It tells you what percent of your customers are using their cards, what they…
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TIKTOK FOR HOSPITALITY: WHY VENUES ARE MISSING OUT NOT USING TIKTOK

The Challenge: Moving Away from the Traditional Content While Instagram and Facebook have traditionally been the go-to platforms for hospitality venues, TikTok is emerging as a must have platform for…
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INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
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GO WITH GSL – THE ALL-INCLUSIVE LOYALTY CARD AND BENEFITS PROGRAM FROM NEXT PAYMENTS!

What is the GSL Loyalty Program? Next Payments’ GSL Loyalty Program is an enhanced prepaid eftpos, loyalty, and promotions management program that maximises value for your venue and members. The…
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CYBER SECURITY IS NOW HIGH RISK AND REQUIRES PROACTIVE MANAGEMENT

The club, pub and casino industry in Australia are leaders in integrating emerging technologies - developing strategies and reinforcing decisions using the large amounts of customer data to help improve…
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