Marketing

All the latest marketing news from the industry

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PROMOTIONAL CHECKLIST FOR TIME TRAVELLERS

Promotional requirements never die. They just roll in month after month with gaping holes in time that need to be filled over and over again. Like time wraps, the need to fill promotional gaps has you…
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THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences…
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GAME ON: THE 2024 AHG EXPO IS ALMOST HERE

One of the Australasian hospitality and gaming industry’s premier events is getting set to return – and it has big shoes to fill. The 2024 AHG Expo will be the first since last year’s record-breaking,…
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UNLOCKING THE POWER OF AI FOR CLUB AND PUB MANAGERS

ARE YOU READY TO REVOLUTIONISE YOUR BUSINESS WITH AI? Join us for a workshop event: “AI is my CoPilot – How ChatGPT/AI Becomes the Hardest Working, Most Competent Job Share Colleague You’ll Ever…
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THE 2024 AHG EXPO: ONE MONTH TO GO!

The 2023 AHG Expo made history in more ways than one. Not only did it host the event’s first live cocktail competition in partnership with Diageo, and offer the largest ever lucky door prize – it also…
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NOT LONG NOW: THE AHG EXPO RETURNS IN MARCH

As one of the hospitality and gaming industry’s premier events, the AHG Expo has seen world-first product launches, hosted headline-making sports competitions and facilitated more new business partnerships…
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AUSTRALIAN INTERNET STATISTICS 2022

Here’s a quick summary of facts: Out of 7.7 billion people on the planet, 4.54 billion are active internet users. 93 percent of internet users start with a search engine. Mobile devices (not including…
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5 TIPS TO INCREASE NEWSLETTER SIGNUPS

Newsletters are an excellent communication tool for the hospitality industry. Yes, you can use social media and phone conversations to communicate with guests, but newsletters remain the best means to…
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WHY LOYALTY PROGRAMS FAIL

The ranking of 10 reasons why loyalty programs fail A group of 34 experts from 14 different loyalty markets around the world were selected as a “Delphi Panel” to identify a comprehensive list of…
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PLAYSTUDIOS ACQUIRES MOBILE CASUAL GAME STUDIO BRAINIUM

PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning developer of free-to-play mobile and social games that offer real-world rewards to players, today announced…
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DO YOU NEED A DEGREE TO WORK IN HOSPITALITY?

The hospitality and tourism industry is one of the biggest in the world, employing roughly one in ten people worldwide. One of the reasons why so many people are drawn to work in this industry is because…
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BUSTING LOYALTY MYTHS

How well is your loyalty program doing? Sure, you measure carded play, and turnover and visitation – all that hard data.  It tells you what percent of your customers are using their cards, what they…
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