Marketing

All the latest marketing news from the industry

Recent Articles

,

ARISTOCRAT TO TAKE CENTRE STAGE AT THE AGE 2026

The Australasian Gaming Expo (AGE) 2026 is set to be a stand-out show for Aristocrat as the company debuts ANZ-first products and solutions designed to help grow customers’ businesses.  With exciting…
Read more

SMS SENDER ID REGISTER GOES LIVE

The new SMS Sender ID Register has now commenced, providing an important new measure to help protect Australians from text message impersonation scams. Sender IDs are the names that appear at the top…
Read more
,

ELEVATE YOUR CLUB EXPERIENCE WITH REDEEMX MEMBERSHIP SERVICES

The hospitality landscape is changing, and with it, the expectations of every patron who walks through your doors. RedeemX is redefining the member experience with an all-in-one solution that simplifies…
Read more
,

TWIN TOWNS ROLLS OUT NEW COURTESY BUS PLATFORM & VENUE APP

  Twin Towns has launched My Courtesy Bus across its three venues, replacing its previous courtesy bus booking system and significantly increasing the capacity of its three-vehicle fleet. One…
Read more

TAB PAYS $2.7M FOR TELEMARKETING AND SPAM BREACHES

Tabcorp Holdings Limited (TAB) has paid more than $2.7 million in penalties after the Australian Communications and Media Authority (ACMA) found multiple breaches of spam and telemarketing laws by the…
Read more

BUSY IS NOT A STRATEGY WHEN IT COMES TO PROMOTIONS

Our partners at Raving Consulting are experts in the most similar market to Australian clubs – USA Tribal casinos. They have the same issues with high visitation of regular customers and balancing gaming…
Read more

Instagram

All Articles

CYBER SECURITY IS NOW HIGH RISK AND REQUIRES PROACTIVE MANAGEMENT

The club, pub and casino industry in Australia are leaders in integrating emerging technologies - developing strategies and reinforcing decisions using the large amounts of customer data to help improve…
Read more
,

TURNING ENTERTAINMENT INTO REVENUE: HOW QUIZZAME BRINGS PATRONS BACK WEEK AFTER WEEK

To have a successful business in a club or pub the focus is no longer on just getting large numbers of customers through the door… real success comes from getting them to visit regularly. Any form of…
Read more
,

BOOST IN-CLUB EXPERIENCE WITH 10 PROVEN TIPS FROM traCXio

What does increased market share, employee satisfaction, department-level profitability and genuine brand affinity all have in common? All are demonstratable outputs of a robust in-Club Customer Experience…
Read more

BARRINGTONS CONTENT CREATION | LET US BRING YOUR VISION TO LIFE!

At Barringtons, we understand the importance of compelling content in capturing the essence of your brand. With over 30 years of experience delivering best practice solutions across a range of industries,…
Read more
,

LOYALTY PROGRAM RESEARCH – FOR LOVE OR MONEY 2024

Each year the For Love or Money report provides the most comprehensive research on loyalty programs in Australia. The research tracks mainly the same indicators each year (with some new ones) to get an…
Read more
, ,

INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
Read more