Marketing

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TURNING ENTERTAINMENT INTO REVENUE: HOW QUIZZAME BRINGS PATRONS BACK WEEK AFTER WEEK

To have a successful business in a club or pub the focus is no longer on just getting large numbers of customers through the door… real success comes from getting them to visit regularly. Any form of…
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BOOST IN-CLUB EXPERIENCE WITH 10 PROVEN TIPS FROM traCXio

What does increased market share, employee satisfaction, department-level profitability and genuine brand affinity all have in common? All are demonstratable outputs of a robust in-Club Customer Experience…
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BARRINGTONS CONTENT CREATION | LET US BRING YOUR VISION TO LIFE!

At Barringtons, we understand the importance of compelling content in capturing the essence of your brand. With over 30 years of experience delivering best practice solutions across a range of industries,…
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LOYALTY PROGRAM RESEARCH – FOR LOVE OR MONEY 2024

Each year the For Love or Money report provides the most comprehensive research on loyalty programs in Australia. The research tracks mainly the same indicators each year (with some new ones) to get an…
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INSIDER TIPS, TOOLS & TACTICS: GAMING / MARKETING

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming. Tailored for Industry Professionals. This…
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DIGITAL AUSTRALIA 2024

Each year Datareportal.com publishes the Global Digital Report which provides insight into the world’s digital transformation.  The report is further split by country and the Digital Australia 2024…
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13 THINGS MARKETERS CAN LEARN FROM THE ALL BLACKS

With the Rugby World Cup in full swing it’s an opportune time to look at one of the most revered brands in world sport - The All Blacks.  And there's some great take-aways in this article for any brand,…
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HOW NOT TO GET SUED BY MICHAEL JORDAN, JARRYD HAYNE (OR ANY CELEB) OVER A SIMPLE CONGRATS AD

Sourced from an article by Marty Swant in B&T.    Photo: Getty Images Can you get sued for wishing a celebrity well? It might seem innocuous, but using an ad to congratulate an athlete or another…
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INSTAGRAM: A “HOW TO” FOR BUSINESSES

…and a great way to connect with that important female market. Guest post by Samantha Wardman,  CornerPost Consulting If your business is not on Instagram, you’re already behind as it’s one of…
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TOP TIPS FOR A WINNING WEBSITE

By Samantha Wardman ,  CornerPost Consulting Could your website be in need of a little reworking, maybe just a few nips and tucks? Are you confident that your existing website is doing all it can for…
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5 QUESTIONS YOU HAVE TO ASK BEFORE STARTING YOUR NEXT MARKETING PROJECT

With multiple business divisions and an ever growing variety of communication channels to manage, lack of time and lack of resources are major issues for most club or casino marketers. It can be a frenetic…
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