THE HUBSPOT 2024 STATE OF MARKETING & TRENDS REPORT

Using data from their survey of 1460 B2B and B2C marketers across the globe, HubSpot dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences in a new era of marketing.

Key Findings:

1. AI’s quickly becoming the ultimate marketing assistant, but still faces adoption barriers like job security concerns, brand reputation, and lack of knowledge around how to use it.

2. Social media apps could drive higher ROI than ever in 2024 as they evolve into frictionless e-commerce platforms.

3. Social media apps could drive higher ROI than ever in 2024 as they evolve into frictionless e-commerce platforms.

4. Short-form video offers the highest content ROI and will earn more investment than all other formats.

5. Marketers will turn to social media targeting, first-party data, and AI tools to reach audience after Chrome’s third-party cookie phaseout.

 

Download the HubSpot 2024 Marketing Trends Report free, and read more >>> The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers (hubspot.com)