THE DATA REVOLUTION HAS ARRIVED! – GET ON BOARD

The adoption of technical systems and computers in almost all our personal and professional lives has enabled organizations & service providers to collect more data than ever before. Facebook reached a valuation of more than $650 billion not by just letting people share pictures of their cats and their food, but by becoming arguably the most valuable user data repository on the planet. The power of marketing with the help of such a database is unlimited and impactful.  The trends in marketing are very clear. The traditional methods of print, post, radio and internal advertising are being replaced with data driven targeted and cost-effective campaigns that can be tracked, with their success and failures clearly defined. There is still a place for traditional marketing activities in many circumstances, but only as a component of an overall digital data driven marketing plan.

Data-driven marketing was never about gathering as much data as possible, rather, it’s more about understanding the marketing needs to transform and structure data in a way that it becomes easy-to-use, efficient, and provides effective results. With the increasing number of marketing tools and platforms being released in the market, deciding the best tools for your marketing technology stack is now more important than ever. Almost every marketing platform that a typical organization uses gets direct or indirect access to the customer/member’s data in one way or the other, therefore it’s crucial to maintain a layer of security and control between your data sources and your marketing tools as well.

• Customer Data Platforms – Over time, clubs have expanded the range of services they provide to their customers such as resorts, restaurants, health services, ticketing, etc. and being able to track all this data to each member is the first and foremost requirement of management so that they can provide the best available level and variety of services to their customers expectations.
• Marketing Automation – It’s hard for any organization to manage the mayhem caused by sending out all the newsletters, offers, and promotions to their customers. In today’s digital environment, marketing professionals have an ample number of technological products available to be able to divert all their time and focus on planning and formulating marketing strategies for the campaign rather than worrying about ways to operationalize the marketing campaign. More clubs are integrating marketing automation tools within their marketing operations each day. It not only helps them to prepare the communications and send them out but also helps with tracking and reporting back on those campaigns.
• Customer Personas – With the help of the data gathered through all the business touchpoints and by utilizing secure & advanced machine learning algorithms, the entire customer base can be broken down to a few actionable personas which then can empower the marketing and growth strategies within the business. The most important reason for developing personas is that marketing/loyalty strategies shouldn’t be generic according to the industry standards and should be more focused on the customers of the particular business, which boosts customer loyalty and satisfaction.

Clubs of all sizes can benefit from the use of their data. It can be a daunting task to take the plunge into the world of data analytics but there is no downside and is something that will form the part of all marketing strategies now and in the future. The best and most cost-effective way to do this is through partnering with an industry specific agency whose sole purpose to is do exactly what you as a club manager need to put undeniable facts behind all your future marketing needs.

This is where the INDY Agency fits in. INDY is the marketing agency of the future, where data science and creativity meet. We blend data, tech, strategy, and creativity to support clients in embracing a genuinely customer-centric marketing approach. The combination delivers outstanding customer interactions, grounded in a deep understanding of the customer journey.

INDY can take care of all of this to then allow you to focus of the business of running your club. Indy is the perfect mix between big and small. We are a group of creative thinkers who take a fresh and impetuous view of everything. Indy encourages and promotes a more modern and freethinking approach, combined with a great sense of humour to deliver beautiful, creative mayhem.  We are proud of being able to empower our clients in the following aspects:

• Data Science: We build marketing frameworks and robust architecture that humanize data. Making it more actionable, more collaborative, and more useful for marketers to drive business success.
• Technology: We partner with leading technology companies to help brands leverage and craft superior experiences and a return on investment through a connected use of technology.
• Creative: At Indy, we harness customer insights to create seamless creative customer interactions and experiences. We believe that only the most culturally relevant idea cut through.
• Strategy: We plan for a future that puts digital at the heart of your brand. By delivering culture-tracking trends, action plans, and marketing roadmaps for faster growth.

At Indy, we not only guide and empower our clients to utilize their captured data most effectively, but also provide them with knowledge regarding maintaining their data environment’s security and help them in selecting the best marketing stack for their business which helps them become leaders in marketing without compromising their data’s security and integrity.

 

Find out more and contact Indy here >>> https://indy.com.au