PLAYSTUDIOS ACQUIRES MOBILE CASUAL GAME STUDIO BRAINIUM
PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning
developer of free-to-play mobile and social games that offer real-world rewards to players,
today announced the acquisition of Brainium, a long-standing publisher of casual games. The
acquisition consists of $70 million in upfront cash with contingent consideration tied to the
performance of Brainium for the period from the closing of the acquisition through December
31, 2022. The acquisition adds a rich suite of popular casual games, such as Solitaire, Spider
Solitaire, Sudoku, and Mahjong, to PLAYSTUDIOS’ best-in-class game portfolio, and more than
doubles the company’s average daily active users, enhancing the reach and appeal of its
playAWARDS platform to players and rewards partners.
“The acquisition of Brainium brings a suite of thoughtfully designed and highly engaging casual
games to PLAYSTUDIOS. It also further diversifies our business by complementing our largely
in-app-purchase (IAP) based revenue model with a meaningful amount of advertising revenue,”
said Andrew Pascal, founder and CEO of PLAYSTUDIOS. “We look forward to welcoming the
Brainium team and working together to fully leverage our combined strengths in order to put
real-world rewards in the hands of significantly more players.”
“The acquisition of Brainium checks all the boxes on our growth strategy: it’s accretive to
earnings, it more than doubles our average daily active users, expands our portfolio of games in
new genres, diversifies our revenue streams, and advances our playAWARDS platform position,
all of which further establish our position as leaders in rewarded play,” added Jason Hahn, EVP
of Corporate and Business Development of PLAYSTUDIOS.
Brainium, a passionate, Portland-based team of creative game designers and engineers, will
retain its brand name and leadership team as part of PLAYSTUDIOS. Founded in 2008, Brainium
has a long-standing reputation for elegant and inspiring game development and for bringing
apps to market that have industry leading user retention, engagement, and profitability.
Brainium currently offers 10 unique titles, which collectively reach nearly 5.5 million monthly
active users and 2 million daily active users.
“PLAYSTUDIOS is the perfect home for Brainium as we enter this next phase of growth,” said
Scott Willoughby, Chief Operating Officer of Brainium Studios. “We look forward to joining their
talented team, leveraging their vast strategic resources, and offering the unique playAWARDS
platform to Brainum’s loyal player base.”
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