Customer Service / Loyalty

All the latest customer service/loyalty news from the industry

Recent Articles

LOYALTY PROGRAM RESEARCH – FOR LOVE OR MONEY 2024

Each year the For Love or Money report provides the most comprehensive research on loyalty programs in Australia. The research tracks mainly the same indicators each year (with some new ones) to get an…

ETHICS AND CONFIDENTIALITY FOR GAMING STAFF

No matter where we look these days, the news feeds are filled with what seems like a never-ending lack of morals and principles. And in today’s world of social media, what happens behind closed doors,…

SYDNEY MAN CHARGED WITH BLACKMAIL OVER CLUB DATA “HACK”

A 46-year-old man has been charged with blackmail after an investigation into the massive breach of club sign in data. Detectives searched a home in Fairfield West about 4.20pm Friday afternoon, after…

BEYOND COMPLIANCE: ADVANCED SKILLS FOR RGOS

Friend or foe? How will your customers perceive your RGO’s Your team has completed all the Advanced RCG training required and understands what to look for and how to handle incidents – but what…

IT’S NOT JUST A CAR PARK…IT’S A VIP SERVICE OPTION

It’s a busy weekend and the club carpark is quickly filling up with members coming for dinner and a show. By 7pm when all the spaces are taken, five of your valued top tier customers turn up to spend…

BUSTING LOYALTY MYTHS

How well is your loyalty program doing? Sure, you measure carded play, and turnover and visitation – all that hard data.  It tells you what percent of your customers are using their cards, what they…

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BRIDGING THE GAP: YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES

Gaming delivers the majority of your business revenue, and marketing plays a vital role in maximising that return through player development, rewards, promotions and of course, communications. This intensive…

HOW SENPOS CAN SHAPE THE FUTURE OF AUSTRALIAN HOSPITALITY VENUES.

For more than 35 years, the SENPOS point of sale (POS) team, in collaboration with Australian hospitality venues, has been designing and developing a best-in-class point of sale solution. An industry-specific…

THE TOP 5 DRIVERS OF A SUCCESSFUL SERVICE CULTURE

A service culture is one where customers are the foundation of the business. When customers receive exceptional services, they remain with a company longer; they will also be more open to sharing your…

INSIDER TIPS, TOOLS & TACTICS FOR GAMING /MARKETING MANAGEMENT

YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY This intensive one day course covers the basic information you will need to understand all the latest gaming management…

CASINO MARKETING, TECHNOLOGY & ANALYTICS + HOST PLAYER DEVELOPMENT CONFERENCES IN LAS VEGAS

Business travel is back, and all eyes are once again turned to Las Vegas. Our good friends at Raving have announced not one, but two great gaming conferences that will run back-to-back in July this year. The…

TIPS, TOOLS & TACTICS FOR GAMING /MARKETING MANAGEMENT

YOUR GUIDE TO GAMING MANAGEMENT & MARKETING TECHNIQUES USED IN THE GAMING INDUSTRY This intensive one day course covers the basic information you will need to understand all the latest gaming management…