Customer Service / Loyalty

All the latest customer service/loyalty news from the industry

Recent Articles

IT’S NOT JUST A CAR PARK…IT’S A VIP SERVICE OPTION

It’s a busy weekend and the club carpark is quickly filling up with members coming for dinner and a show. By 7pm when all the spaces are taken, five of your valued top tier customers turn up to spend…
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BUSTING LOYALTY MYTHS

How well is your loyalty program doing? Sure, you measure carded play, and turnover and visitation – all that hard data.  It tells you what percent of your customers are using their cards, what they…
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NAVIGATING THE NEW LANDSCAPE: PLAYTRAX – A WORK TOOL FOR RGOS

The RGO Mandate: A Closer Look Effective from July 1, 2024, clubs and hotels in NSW with more than 20 gaming machines must appoint at least one RGO during operational hours. These officers are not mere…
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CUSTOMER EXPERIENCES THAT TRANSCEND THE COST-OF-LIVING CHALLENGE

Resilience Amidst Crisis: CTA Training Specialists are Helping You Craft Customer Experiences that Transcend the Cost-of-Living Challenge How many times have you gone to finalise a transaction for a…
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HOW TO PLAN & EXECUTE EFFECTIVE ‘WELCOME’ EMAILS

On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations…
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YOUR FIVE-STEP SERVICE WALKABOUT

It’s that time of the year again to step out of that office chair and onto the floor. You’re embarking on a journey of observation, immersing yourself in the frontline operations to witness firsthand…
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PLAYER DEVELOPMENT – CAN’T BUY ME LOVE

I was reminded the other day in a meeting with a customer how hard it can be to even begin the process of building relationships with our customers and collecting information that can give us insights…
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AUSTRALIAN VENUE CO LAUNCHES PARTNERSHIP WITH AFTERPAY

Australian Venue Co (AVC) is the first hospitality group in the country to partner directly with Afterpay. The group has launched the new “Dine Now, Pay Later” option on 1 November 2021 at 12 NSW venues,…
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CAESARS REWARDS CELEBRATED AS GAMING’S BEST LOYALTY PROGRAM

The sheer size of the Caesars group and the number of experiences it can promote through its facilities, as well as the regulatory restrictions in Australia on incentivising and promoting gambling, means…
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THE FOUR LOYALTY “ARCHETYPES”

Before working out which of the Four Archetypes your customers belong to, let’s define what loyalty is to a brand - beyond enrolling in a loyalty program. Why? When you have clarity and alignment…
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THE CURRENT CHALLENGES OF GUEST SERVICE AND PLAYER DEVELOPMENT

The USA is a little ahead of us in their opening plans and have been back to partial business at least for a few months. Raving Consulting are specialists in the Indian Gaming Casino industry in the USA…
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IGT AND CLUB YORK PREPARING FOR NSW DIGITAL WALLET TRIAL

IGT is readying their innovative digital wallet solution for mobile phones, in an upcoming trial of the technology with a NSW venue – Club York, in Sydney. The trial will commence once its terms have…
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