Customer Service / Loyalty

All the latest customer service/loyalty news from the industry

Recent Articles

BASIC GUIDELINES FOR YOUR CUSTOMER SERVICE TEAM

We all appreciate the importance of a strong customer service or gaming host team and their effectiveness when it comes to our club or pubs bottom line. However, we rarely arm them with a set of guidelines…
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5 TIPS FOR CREATING AN IN-CLUB CX STRATEGY

Does your Club’s Strategic plan talk about customer service as being important? Does your Club unpack this strategic imperative and articulate a Customer Experience strategy that is actionable and accountable?…
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A DIVINE HAND IN RGOS SUCCESS: PARTNERING WITH CHAPLAINS FOR SAFER GAMBLING

Gamble Aware Week 2024 encourages people to reflect on their gambling and the gambling of those around them. It is also a good time for Clubs and Pubs to reflect on their harm minimisation practices, and…
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TOP 10 TIPS FOR LINKING SOPS TO CX GLORY

What does excessive staff turnover, high training costs, shrinking talent pools, extended operating hours and week-long trading days all have in common? They all pose significant challenges to delivering…
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BOOST IN-CLUB EXPERIENCE WITH 10 PROVEN TIPS FROM traCXio

What does increased market share, employee satisfaction, department-level profitability and genuine brand affinity all have in common? All are demonstratable outputs of a robust in-Club Customer Experience…
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ARISTOCRAT INTERACTIVE GAMING SYSTEMS – SIEZE THE MOMENT

Welcome to Day 3 of AGE! As we approach the grand finale, we invite you to seize the moment and visit the Aristocrat Interactive Gaming Systems stand. Today is your LAST chance to immerse yourself in our…
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CUSTOMER EXPERIENCES THAT TRANSCEND THE COST-OF-LIVING CHALLENGE

Resilience Amidst Crisis: CTA Training Specialists are Helping You Craft Customer Experiences that Transcend the Cost-of-Living Challenge How many times have you gone to finalise a transaction for a…
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HOW TO PLAN & EXECUTE EFFECTIVE ‘WELCOME’ EMAILS

On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations…
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YOUR FIVE-STEP SERVICE WALKABOUT

It’s that time of the year again to step out of that office chair and onto the floor. You’re embarking on a journey of observation, immersing yourself in the frontline operations to witness firsthand…
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TAKE THE EBET CUSTOMER JOURNEY AT THE AGE

You have probably heard about the “it factor”; that indefinable something that makes someone, or something special. Ebet, with its’ relaunch and resurgence has definitely got ‘it’ – new products,…
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REPORT: FOR LOVE OR MONEY 2023

This year introduces the 11th edition of the annual For Love or Money consumer research study taking the pulse on customer loyalty and loyalty programs in Australia. The benchmarks were first established…
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WHY DO CUSTOMERS APPEAR TO BE GETTING ANGRIER?

If you work in the hospitality industry, you may have noticed that customers seem to be getting angrier and more rude lately. You may have experienced verbal abuse, threats, or even physical violence from…
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