EXPERIENTIAL HOSPITALITY – THE PREMIUM EXPERIENCE
Quality-built assets are behind powerful uplifts in club revenue, says Andrew Neagle, Strategic Development Lead – Hospitality at Paynter Dixon.
“Regardless of size, if your venue has a premium brand and offering within the local market, you will attract a premium customer with a premium spend.”
The tactile experience is shaped by high-end finishes, fittings and furniture. A sense of exclusivity frames the moment.
In practice
Nestled in the Sydney CBD and undergoing a major refurbishment, Club York is embracing the cosmopolitan ethos.
“Sydney is a global city with thriving international tourism,” says Angus Rimmer. “Our view is to create a premium offering that aligns with this status.”
Serving as a focal point, the new central bar and lounge feature marble surfaces, brass fittings, wood panelling and prominent fluted chandelier lighting.
Learn more about the project >>> https://www.paynterdixon.com.au/project/club-york-refurbishment/
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