GIVE YOUR VENUE A POINT OF DIFFERENCE – BUILD AN APP THAT SETS YOU APART.

If your venue app looks and functions just like everyone else’s, is it really Your venue is unique. Your app should be too.

Four things a venue app should never be:

1 – a logo swap in a re-used template

2 – a digital dead end

3 – another platform members forget to open

4 – a headache for your staff and patrons to be able to navigate

There is no shortage of mobile apps available to hospitality venues. But there is a big difference between an app that simply carries your venue’s colours and logo, and one that is genuinely designed around your members, systems and business goals. Enhancing your digital experience for your customers needs to reflect your unique brand proposition, and unfortunately many venues are falling into the trap of offering their members the same experience as their competitor.

This is where a genuinely customised approach makes the difference – giving venues the opportunity to improve the member experience while expanding how, when and where they can engage with their audience.

Investing in a customised mobile app is one of the smartest ways a venue can strengthen member engagement, create a smoother patron experience and encourage repeat visitation. The right app should feel like a natural extension of how your patrons move within the club, not just another forgotten icon cluttering their phone.

What can a customised app actually do for your venue?

• Make joining easier. A customised online membership sign-up can remove unnecessary friction at exactly the moment a patron decides to join. Members can simply scan a QR code linked directly to your venue’s membership system, complete their registration and access their digital membership card. Reducing paperwork and manual data entry for staff, whilst creating a smoother experience for the member.
• All the information in one place. The app aims to centralise the venue information into a platform that pushes through to members, greatly increasing patron engagement. This is especially effective when compared to a static website or social media page that requires the customer to visit independently.
• Local-inspired Functionality. The app can be customised to collate localised information that is relevant for your area. One example is a local fuel pricing feature, which only further increases it’s usefulness to your patrons.
• Broaden your digital reach. A customised app gives your venue another direct channel for communication, marketing and promotion. Rather than relying heavily on one platform, such as SMS, email or social media. You have another way to reach members and keep your venue front of mind.

Ok we’re interested, how does the process work?

Our DNS team works closely with our clients to collaborate on ideas to help you develop your customised app. One of the key benefits of working with DNS is that whilst we create the app for your venue and can help maintain it, the Venue is in control of what features or inclusions they want. Your app is dictated by what you want rather than what’s on the development pipeline.

Our app designers are in-house, giving us full flexibility to create features and functionality that support how your business actually operates. Rather than making your venue fit around an app , we build the app around your venue.

Key features can include:

• Digital Member Card – Streamline the member experience by giving members easy access to their card, right in the palm of their hand.
• Mobile Member Accounts – Allow members to view loyalty-tier progression, points balances, personal details and content tailored to their membership.
• Digital Points Wallet – Show members the real-time value of their loyalty points and encourage repeat visits by keeping their rewards visible and accessible.
• Offers and Vouchers – Send targeted offers directly to members through the app, helping to increase engagement, visitation and in-venue spending.
• Daily Engagement Games – Keep your venue top of mind with customised daily games that reward members and encourage regular app use.
• Push Notifications – Reach members directly with timely updates, event reminders, promotions, exclusive offers and important venue information.

If your venue is ready to elevate its digital member experience, the DNS team can help you explore what a customised app could achieve. We’ll work with you to identify opportunities, improve system integration and create a solution aligned with your venue’s goals.

Let’s start a conversation about what your venue’s app could do.

Give your Venue a point of difference.

Build an App that sets you apart.