IS YOUR REWARDS PROGRAM FIT FOR A PROFITABLE 2026?
The Drop presents an interactive loyalty and rewards program workshop by Adam Posner of The Point of Loyalty.
Loyalty programs, rewards and membership programs, VIP programs, discount clubs … you name it, they are here, there and everywhere!
As the end of 2025 rolls in, this workshop is a perfect opportunity to be a 2026 planning session with your team, following a proven process for loyalty and rewards program success with direct actions to implement. Plan to make your program more profitable in 2026 and to challenge the same-same and status quo of programs.
Adam Posner will deliver a practical, punchy workshop with a difference to help you future-proof your venue’s rewards program – a powerful member engagement asset.
Learn how to evolve your program to be more meaningful and desirable for your members and profitable and sustainable for your venue.
Whatever the size of your venue, this workshop is perfect for you and your team to plan where to make a step-change to your program in 2026 (and gain some quick wins in 2025)
This workshop will provide insights on:
- The dynamic and evolving loyalty and rewards program landscape.
- How to move members beyond the transaction to create a community of connected members.
- The nine currencies program members care about.
- The three variables for optimising the program experience and where the friction points are for your members.
- The four communication pillars to manage and optimise the impact of your member communications.
- How to ensure your program provides a profitable return on investment for your venue.
Plus…
Register and attend the workshop on the 12 November and you will learn more about loyalty program financial models from Stuart Melim a specialist in loyalty program financial modelling.
Stuart has over 20 years of loyalty program finance experience including having worked on Virgin’s Velocity Frequent Flyer and many other travel, retail and service brands. As a bonus for attending you will receive a framework to guide your loyalty and rewards program financial planning.
This one-day interactive workshop will be tailored to guide hotels, clubs and casinos to challenge their traditional programs and evolve to meet a changing competitor market and membership.
The workshop will give you the opportunity to open your mind to what’s possible and give you the insights to adapt your program to be more relevant to your venue and your members.
The workshop has been designed for anyone in your venue leading, managing or assisting with your loyalty and rewards program and will include information on moving your loyalty and rewards program from transactional interaction to an emotional connection. The workshop will include a hands-on working session for participants to ideate changes to make to their particular program, with a prioritisation framework provided.
The content and practical sessions have been developed in consultation with THE DROP and will be delivered by one of Australia’s leading loyalty and membership program specialists – Adam Posner (CEO of The Point of Loyalty) and author of 18 independent research studies on customer loyalty and loyalty programs in Australia and New Zealand – For Love or Money™
Adam has worked with a number of national and global brands including Accor Hotels, Bakers Delight, BUPA, Mastercard, Westpac, Bed Bath N’ Table, Night Owl, TAB, RSL Vic, Quest and Toyota.
Adam’s full profile can be read here: https://www.linkedin.com/in/ad…
HURRY BOOK NOW!
SYDNEY
Wednesday 12 November 2025
9am-5pm
Cliftons Sydney
13/60 Margaret St, Sydney 2000
Now only $860 (plus GST) + booking fees
Book Your Tickets Here >>> The Drop presents an interactive loyalty and rewards program workshop by Adam Posner of The Point of Loyalty.
Testimonial
“Thanks for a great course – it was the best one I have been to in a long time. The most relevant insight I gained was to build an overarching vision and strategy for our rewards program and to ask at each step – am I achieving that goal?”
Allyson Pascoe – Group Gaming Manager, North Lakes Sports Club
