Through partnerships with leading experts, The Drop is expanding its professional and executive education offering with a suite of high-impact courses designed to strengthen commercial performance, customer strategy and operational capability across the hospitality sector. Tailored for venue owners, executives and mid and senior level managers, the program addresses four of the industry’s most critical focus areas: financial clarity, marketing/gaming, member engagement and the practical application of emerging technology.
At the core is How Do We Make Money?, a commercially focused workshop that equips leaders to unpack the true drivers of profitability across complex, multi-department venues. Complementing this is The Point of Loyalty, which challenges traditional thinking around rewards programs and reframes them as strategic assets, helping venues design more meaningful member experiences while delivering measurable return on investment. The popular Gaming & Marketing Edge – Smarter Strategies for Better Performance returns. This course equips managers with insider knowledge on how to attract and retain players, leverage gaming data for smarter decisions, boost player engagement and optimise your gaming floor, ensuring your venue remains profitable and competitive.
Rounding out the lineup is the new intermediate level AI in Practice: From Tools to AI Agents, delivered by leading educator Laurel Papworth. This forward-looking course supports professionals already using tools like ChatGPT and Microsoft Copilot to move beyond simple prompts and into structured, agent-style workflows. If you have completed the original course with Laurel sponsored by The Drop, then this is your next step to mastering AI. With a strong emphasis on real-world application, the course provides practical frameworks to embed AI into everyday operations, improving consistency, decision-making and overall business performance.
AI IN PRACTICE: FROM TOOLS TO AI AGENTS
Move beyond prompts to design structured, agent-style workflows that support real business operations. If you have completed the original course with Laurel sponsored by The Drop, then this is your next step to mastering AI.
Presented by The Drop and delivered by leading AI educator Laurel Papworth, this intermediate-level workshop focuses on the next stage of AI in business: agentic workflows – where AI doesn’t just respond, but follows a process, applies judgement, and supports real operational decisions.
Designed for management professionals in the hospitality industry (clubs, pubs and suppliers), this session helps you move from experimenting with AI tools to applying them in a more structured, practical way across your organisation.
- From Tools to Agents
Understand how AI is evolving from simple prompts to structured, goal-driven workflows in business. - Foundations That Actually Work
A fast, practical reset on prompting and inputs to ensure reliable, consistent outputs. - Copilot in Practice
How to use Microsoft Copilot across Word, Excel, Outlook and Teams as part of real workflows – not just one-off tasks. - Designing Agentic Workflows
Identify where AI can take on structured roles in your operations and map out repeatable processes. Plus, Build Your First Agent Workflow and create a simple, reusable workflow that moves from input → analysis → action using your existing tools. - Oversight, Risk & Responsibility
Know where human judgement sits as AI becomes embedded in day-to-day work - Measuring Value
Practical ways to assess productivity, quality and ROI from AI in your organisation.
HURRY – BOOK NOW TO SECURE YOUR PLACE
SYDNEY:
Rydges Darling Square
72 Liverpool Street, Sydney 2000
Tuesday June 2 2026
9AM – 4PM
$860 + GST (No booking fee)
Find out more and book here >>>> The Drop Workshop – AI in Practice: Moving from Tools to AI Agents » Powered by ThriveCart
THE POINT OF LOYALTY
Is your venue’s reward program a cost of doing business or a competitive and valuable member engagement asset?
This one-day interactive workshop will be tailored to guide hotels, clubs and gaming venues to challenge their traditional loyalty and rewards programs and evolve to meet a changing competitor market.
This hands-on and practical workshop will provide insights on:
- The dynamic and evolving loyalty and rewards program landscape.
- The nine currencies program members care about.
- The three variables for optimising the program experience and where the friction points are for your members.
- Practical tips on researching your program with your members (from focus groups to online surveys)
- The four communication pillars to manage and optimise the impact of your member communications.
- How to get your team to be ambassadors of your program
- How to ensure your program provides a profitable return on investment for your venue.
The content and practical sessions have been developed in consultation with THE DROP and will be delivered by one of Australia’s leading loyalty and rewards program specialists – Adam Posner (CEO of The Point of Loyalty) and author of 19 independent research studies on customer loyalty and loyalty programs in Australia and New Zealand – For Love or Money.
Adam has worked with a number of national and global brands including Accor Hotels, Bakers Delight, Bonds, BUPA, Mastercard, TAB, RSL Vic, and Toyota.
Adam’s full profile can be read here: https://www.linkedin.com/in/ad…
BRISBANE: Cliftons Brisbane – L24, 288 Edward St, Brisbane City QLD 4000
16th June 2026
9am-5pm (8:30am arrival)
$849 + GST (No booking fee)
Find out more and book here >>>> The Drop Workshop – The Point of Loyalty » Powered by ThriveCart
HOW DO WE MAKE MONEY?
Join our high-impact workshop and discover the critical drivers that move the needle on your bottom line.
The Challenge
Clubs and pubs are complex, multi-department businesses where hidden cross-subsidies can mask true performance. To stay profitable, owners and executives must look beyond the surface and master the specific financial drivers of every department.
The Solution
This course is designed to help you master high-level reporting and gain the practical insights needed to track performance, secure cash flow, and drive measurable financial growth.
Who Should Attend?
A must-attend for Owners, Managers, and Senior Executives of Pubs, Clubs, and Casinos.
Meet Your Facilitator: Barry Rafe
Barry is a seasoned financial services professional with extensive experience as a Director, CEO, and Consultant. Currently a Director of a public relations and media business, Barry also presents specialist courses on board governance, strategy, and finance for the Australian Institute of Company Directors (AICD).
- Fellow of the Actuaries Institute
- Fellow of the Australian Institute of Company Directors
SYDNEY: Cliftons – Level 13, 60 Margaret Street, Sydney CBD
28th July 2026
9:30am-4pm (9am arrival)
$849 + GST (No booking fee)
Find out more and book here >>>> The Drop Workshop – How do we make money » Powered by ThriveCart
Sponsored by The Drop
