IGT APPOINTS BEN BRIEN AS SENIOR DIRECTOR COMMERCIAL STRATEGY FOR APAC

Gaming industry leader IGT has announced that Ben Brien has joined the Company as Senior Director Commercial Strategy Asia Pacific (APAC). Brien is responsible for leading IGT’s commercial casino, hotels and clubs sales strategy across APAC and driving business development and growth through market analysis, strategic planning and partnerships.

“With over 20 years gaming industry experience, Ben brings an extensive knowledge of both ANZ and Asia markets to champion strategic planning, partnerships and business growth and revenues for IGT in APAC,” said Dallas Orchard, IGT Chief Operating Officer, Asia Pacific. “Ben’s background and success with commercial strategic decision-making, business development and portfolio planning will provide an extra dimension to IGT’s management team in the region to ensure that we not only achieve but exceed our growth and business objectives across this region.”

Brien joins IGT from Aristocrat, where during his 23-year tenure, he most recently served as Director Commercial Strategy APAC. He entered the industry as a Business Development Executive; and has grown and established his career gaining skills and senior leadership experience across sales, product management, marketing and strategic planning.

“I’m thrilled to be joining IGT at such an exciting time,” said Brien. “Whilst acknowledging the challenges we collectively face across the industry; I see incredible opportunity and believe IGT is well armed and positioned to capitalise on this. I’m looking forward to working alongside some of the industry’s best talent and playing a key role in maximising this potential.”