THE GAMING & MARKETING EDGE – SMARTER STRATEGIES FOR BETTER PERFORMANCE

With rising economic and regulatory pressures, staying ahead in gaming requires strategy, not guesswork. This course equips you with insider knowledge on how to attract and retain players, leverage data for smarter decisions, boost player engagement and optimise your gaming floor—ensuring your venue remains profitable and competitive.

Who Should Take This Course?

Whether you’re new to the industry or a seasoned club/pub manager wanting to stay ahead of the competition, this course will fast-track your expertise and provide actionable strategies you can implement immediately.

Tailored for club and pub industry professionals, this program is ideal for:

• Venue managers with operational backgrounds looking to understand and grow their gaming revenue.
• Marketing managers & coordinators who want deeper insights into gaming, player development, and rewards.
• Loyalty managers seeking a competitive edge.
• Duty managers & middle managers eager to build a strong foundation in gaming and marketing management.

What Makes This Course Unique?

• This is the only industry program that dives deep into Player Development & Rewards.
• No-nonsense, practical insights delivered in plain language—easy to understand, easy to apply.
• Includes a comprehensive reference guide so you can revisit key strategies anytime.

Key Topics & Takeaways include:

Gaming Strategies

• Gaming machine analysis – What to buy, what to trade out, and how to make data-backed decisions.
• Negotiating machine purchases – Timing, conversions, warranties, and deals that benefit your venue.
• Fleet management & floor optimisation – How to structure your gaming mix and machine placement.
• Setting an annual gaming budget – How to plan, justify, and get board approval.
• To link or not to link? – Costs, benefits, and the best strategy for your venue.

Marketing & Player Engagement

• Maximising your marketing budget – How to get the biggest return on investment, even with limited funds.
• Data-driven decision making – Understanding player data to target the right audience with the right offer.
• How to reach, retain and grow your gaming business without costing a fortune.
• Understanding different gamer types – Who they are, what they value, and how to keep them engaged.
• Competitive strategies – Stay ahead by identifying market gaps and acting on them.
• AI & automation – How to harness AI for smarter, more efficient marketing.
• Is your rewards program a revenue driver or just a cost? – How to measure success and adjust accordingly.
• The difference between Player Development & Rewards – And why it matters for sustainable growth.
• VIP & high-value player strategies – How to reward bigger gamers without overspending.

 Walk Away with a Game Plan

By the end of this course, you’ll not only understand how to optimise gaming and marketing for success but also leave with a comprehensive reference guide—ensuring you can apply what you’ve learned long after the course ends.

 

 HURRY – BOOK NOW TO SECURE YOUR PLACE

SYDNEY

WEDNESDAY 26 March 2025

9AM – 5PM

Club Central Hurstville

$505 + GST + Booking Fees

BOOK NOW >>  

https://events.humanitix.com/copy-of-tips-tools-and-tactics-for-gaming-marketing-management-drj3qxj2

 

LEARN FROM INDUSTRY EXPERTS:

JUSTINE CHANNING

Justine has over 30 years’ experience in the hospitality industry and has worked as an executive-level gaming manager in several large clubs and hotel groups across Australia. Her expertise and gaming knowledge started with product management roles with both Aristocrat and IGT, working with casinos, clubs and hotels across all Australian jurisdictions.  She spent two years in Europe for Aristocrat working with casinos and assisting with the introduction of Australian-style gaming machines into the market.  For several years Justine managed IGT’s Gaming Analysis and Insights department, producing game performance and jurisdictional data for the business, along with high-level site-specific gaming analyses for all types of venues across Australia. Justine has held roles as the executive gaming manager in several clubs across Sydney. For the last 15 years, she has operated a successful gaming specialist company assisting clubs and hotels to increase gaming revenue and mentoring younger managers. Justine is the current Editor and Managing Director of The Drop and contributes gaming articles regularly.

LINDA JOANNIDES

Linda is a recognised hospitality industry marketing specialist. She has spent over 15 years in the pub and club industry as a senior executive and creative consultant.  Linda has won more than 16 business and ClubNSW industry awards working with some of the foremost venues and is a regular speaker and presenter on marketing, player development and AI at conferences and workshops in Australia and overseas. She is one of the few hospitality marketers who has an in-depth knowledge of gaming and developed a VIP Host Management program in conjunction with the Barrington Group. She is also a co-founder and editorial contributor for The Drop.

Prior to working in the hospitality industry, Linda was Executive Producer for a global music television network. She also worked in the creative department of some of the leading advertising and sales promotion agencies in the country, specialised in loyalty programs, licensing and marketing initiatives for companies like News Limited, NRL, Nine Network, KFC, ACP Magazines, 2UE, 7-Eleven, Coca-Cola, Westfield, Caltex and McDonalds.