THE POINT OF LOYALTY
THE POINT OF LOYALTY
Is your venue’s reward program a cost of doing business or a competitive and valuable member engagement asset?
This one-day interactive workshop will be tailored to guide hotels, clubs and gaming venues to challenge their traditional loyalty and rewards programs and evolve to meet a changing competitor market.
This hands-on and practical workshop will provide insights on:
- The dynamic and evolving loyalty and rewards program landscape.
- The nine currencies program members care about.
- The three variables for optimising the program experience and where the friction points are for your members.
- Practical tips on researching your program with your members (from focus groups to online surveys)
- The four communication pillars to manage and optimise the impact of your member communications.
- How to get your team to be ambassadors of your program
- How to ensure your program provides a profitable return on investment for your venue.
The content and practical sessions have been developed in consultation with THE DROP and will be delivered by one of Australia’s leading loyalty and rewards program specialists – Adam Posner (CEO of The Point of Loyalty) and author of 19 independent research studies on customer loyalty and loyalty programs in Australia and New Zealand – For Love or Money.
Adam has worked with a number of national and global brands including Accor Hotels, Bakers Delight, Bonds, BUPA, Mastercard, TAB, RSL Vic, and Toyota.
Adam’s full profile can be read here: https://www.linkedin.com/in/ad…
BRISBANE: Cliftons Brisbane – L24, 288 Edward St, Brisbane City QLD 4000
16th June 2026
9am-5pm (8:30am arrival)
$849 + GST (No booking fee)
Find out more and book here >>>> The Drop Workshop – The Point of Loyalty » Powered by ThriveCart
