5 HIDDEN GAMING DATA MISTAKES
Clubs and hotels face a myriad of challenges that impact their operations and profitability when it comes to gaming.
One problem that venues may not even know they are having is the lack of access and understanding of the data that’s constantly streaming through their gaming operations.
With ‘big data’ becoming more of a focal point across all industries, and terms like AI and machine learning being used frequently by tech companies, it can be daunting to know what data is essential and how to use it effectively.
We’ve identified 5 major hidden mistakes that venues may not know they are making when it comes to gaming data:
- Venues may have data insights that are no longer relevant to the ever-changing landscape of consumer behaviour.
- The data venues have is possibly too old and dated, where the difference in weeks and even days can make a massive impact.
- The in-venue team may not have the specific data know-how or gaming industry experience to be able to use the data to formulate adaptive strategies.
- Machines could be performing poorly for various reasons like positioning in the venue, other games around it, the cabinet it’s on or it’s simply become out-dated and out-of-trend.
- Deployments of new machines and games are completed but not without any forecasts of the impacts.
To address these mistakes, our team at Onyx Gaming have been hard at work developing modern data solutions. By enhancing the way data is utilised, we can:
- Provide venues actionable tailored reports that are easy to comprehend produced by our fit-for-purpose analytics suite.
- Provide the right insights, at the right time, to the right people.
- Empower venue operators to take strategic action in real time.
- Identify poor performing products and have data-backed recommendations to move forward.
- Help venue operators quantify the impact of an EGM deployment – predicting what happens if action is taken or not taken.
However, what we’re building isn’t just a solution!
Aaron Pratt, the Head of Product & Analytics and our team of data engineers and analysts have been working on the next evolution of gaming data analysis analytics – a Dataverse. Simply put, a new way of how to think about data and how it powers every piece of technology, product, service and operation for Onyx Gaming and its national network of venue partners. The goal is not just solutions to current problems: Onyx Gaming is here to revolutionise gaming data and analytics, and take it to the next level.
If you’d like to have a chat about how we can help with your gaming data, follow the link to register your interest:
https://bit.ly/data-interest-drop
Stay tuned as we reveal more in the coming year!
