NO APP, NO HASSLE WITH CHERRYPASS: THE ONLY DIGITAL CARD THAT DOESN’T REQUIRE AN APP

Cherryhub, a leader in digital card technology, has seen remarkable success with its Cherrypass product, with active individual cards now numbering in the hundreds of thousands across 80 NSW venues. On average, more than 10,000 new members onboard each week. And unlike other digital membership solutions, Cherrypass is the only digital card application on the market that does not require the expense of developing a separate app.

Instead, the digital card seamlessly integrates into a member’s existing mobile wallet, sitting alongside their bank cards, loyalty programs, gift cards, and even travel passes. Members can pay for their membership on joining and also at renewals via Apple Pay, Google Pay, or other transactional cards already in their wallet.

Data shows that 85% of mobile wallet passes are never removed, making digital membership cards a highly effective way to keep members engaged. And if your club already has an app? No problem—Cherrypass integrates seamlessly.

Digital Membership Cards Are Changing the Game for Clubs & Pubs

The appeal of a Digital Membership Card is clear—instant sign-up, seamless access, and ultimate convenience, especially when stored in a mobile wallet. Digital Cards are transforming the way clubs and pubs engage with their members.

In Australia, mobile wallet use has doubled compared to cash, with over 80% of people regularly using platforms like Apple Pay and Google Pay. The Reserve Bank of Australia predicts that within five to seven years, mobile wallets will completely replace physical transaction cards. As we transition not just to a cashless but also a cardless society, clubs must adapt to stay relevant.

More Than Just a Membership Card

Cherrypass isn’t just about digital convenience; it offers powerful integrations that enhances the member experience by:

• POS & Gaming System Integration – Works seamlessly with third-party platforms, including gaming APIs, ensuring secure and authorised connections.
• Member Rewards & Notifications – Displays member tiers, rewards points, personalised greetings, and real-time promotions.
• Custom Features – The back of the card includes direct links to club websites, contact details, Google Maps for easy venue navigation, and even third-party integrations like restaurant reservations.

Faster Sign-Ups, Higher Engagement, More Members

With Cherrypass, clubs can simplify membership sign-ups using QR codes or tap technology. New members get instant access to their digital card and can start enjoying member discounts immediately. Temporary membership status can also be applied, allowing for approvals before full activation.

Case Study: Randwick Group of Clubs’ Digital Transformation

The Randwick Group of Clubs recognised a challenge—its membership base was ageing and did not reflect the younger, more diverse local community. To attract new members, they reimagined two older-style bowling clubs into modern, family-friendly venues with fresh dining and social experiences.

However, they faced another hurdle: traditional paper-based club sign-ups. Younger visitors either avoided the process or forgot their physical cards. Membership remained stagnant at 6,000 members—until they switched to digital membership.

In less than three years, the Randwick Group of Clubs has more than tripled its membership to 18,500.

“The digital card has been a fantastic addition to the Club membership offer, improving the customer experience of joining as a member, expediting the process internally and reducing card costs,” said CEO Andrew Crofts. “Gone are the days of members having to remember to carry their cards, losing cards or heading back to their machine to get their card for the discount at the bar, as now their card is in their digital wallet on their phone. Club membership (18,500) has tripled since the introduction of the digital card with many people in younger demographics joining our Clubs. We are now able to build a relationship with more people in our area as membership continues to grow and more people visit our Clubs.”

Effortless Renewals & Cost Savings

Digital cards don’t just boost engagement—they also cut administrative costs. When a member renews, upgrades their tier, or updates any details, the system automatically refreshes their card. So there are no more printing, posting, or replacing card cost and no more unnecessary admin overheads.

Join Leading Clubs Already Using Cherrypass

Cherryhub is the #1 trusted digital card provider for clubs and pubs, powering membership for some of the industry’s most successful venues including:

• Parramatta Leagues Group
• Revesby Workers’ Club
• Wenty Leagues
• Castle Hill RSL
• Liverpool Catholic Club
• Dooleys
• The Commercial Club, Albury
• Manly Skiffs

Ready to Go Digital?

Click here to see all the Cherrypass Digital Membership and Mobile Wallet Features > CH_Brochure 2023_draft3

Find out how Cherrypass can transform your club’s membership experience. Contact us today.

 

1300 944 140

cherryhub.com.au