EXPERIENTIAL HOSPITALITY – MULTI-SENSORY IMPRESSIONS
Step into the future of hospitality, where 2025 isn’t defined as a year, but as an experience. Cutting-edge venues are crafting immersive worlds around their customers, engaging all senses to create vivid memories and experiences.
This experiential revolution is reshaping how we connect with food and beverage, gaming and entertainment, and each other. Paynter Dixon, the industry leader in delivering award-winning hospitality facilities, is bringing immersive and creative design principles to life.
Multi-sensory impressions
Enter a venue where video walls curve through space, lighting instinctively changes mood with movement, and ceilings transform into starlit skies. This is the power of digital signage, dynamic LED lighting and projection mapping.
Beyond optics, curated soundscapes and bespoke scents weave an invisible thread. The atmosphere evokes delight, drawing on the sublime and subliminal.
In practise
West Tamworth League Club is a new breed of immersive venue engaging customers on arrival. Stage 1 of the major refurbishment showcases a new port cochere and foyer, incorporating soon to be completed garden walls, water features, and upgraded driveway.
The foyer features a video wall – among the largest in Australia – spanning 15 metres in length and 3 metres in height. A ‘backdrop’ to the main entrance, this centrepiece follows the wall contours to curve into the main corridor.
“We look at how the ‘wow’ factor – which is established on arrival – will flow through the venue,” says Andrew Neagle, Strategic Development Lead – Hospitality. “There is consideration of the overall layout, and the relationship between various spaces for optimal comfort.”
Strategically placed recessed ceiling domes throughout the main gaming room mimic skylights, utilising a dynamic yet subtle LED lighting solution to evoke various times of day.
Learn more about the project <link>: https://www.paynterdixon.com.au/project/west-tamworth-league-club-renovation/
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