DAILY PRESS ADDS DATA SCIENCE TO ITS PORTFOLIO!
Daily Press has recently absorbed the INDY agency and added to its already comprehensive suite of services in the hospitality sector. INDY specialises in data analysis for the club and gaming industry and brings the many data sources together to provide a unique single vision approach to marketing.
With the addition of a team of data analysts from the INDY stable, Daily press with an agency team of over 70 in the studio can now offer a complete 360° view of your customers and what it takes to target your marketing dollar for the best return on investment.
The Daily Press team is led by Todd Spry (ex-Head of Marketing of The Star and the Australian Turf Club) which is complimented by a team of Data Scientists who can work with you to establish a range of services around your budget and provide a variety of services based on a monthly retainer or bespoke project-based service.
THE RANGE OF SERVICES INCLUDE:
- Customer persona development
- Provide insights to the current marketing strategies of the business
- Reporting on key promotions including activation and re-activation programs
- Define value segments and target groups to maximise ROI
- Monthly review of promotions
- Business reporting dashboards
- Customer data platform development
- Applying data analysis to current promotion and marketing strategies
- Loyalty program redesign
Data Science
We build marketing frameworks and robust architecture that humanise data. Making it more actionable, more collaborative and more useful for marketers to drive business success.
Technology
We partner with leading technology companies to help brands leverage mar-tech to craft superior experiences and a return on investment through a connected use of technology.
Creative
At Indy, we harness customer insights to create seamless creative customer interactions and experiences. We believe that only the most culturally relevant idea cut through.
Strategy
We plan for a future that puts digital at the heart of your brand. By delivering culture-tracking trends, action plans, and marketing roadmaps for faster growth.
Indy
Creative minds bore the idea of Indy, as such the creative gene sits at the core of Indy. We blend data, tech, strategy and creative to support clients in embracing a genuinely customer-centric approach to marketing.
CONTACT US NOW TO DISCUSS HOW WE CAN MAKE YOUR DATA WORK FOR YOU.
Wayne Knight (02) 9007-7500
