DESIGN TRENDS – COMPETITIVE SOCIALISING
Today’s competitive socialising bears little resemblance to the traditional staples of billiards and darts.
The rise of arcade bars, escape rooms, and immersive pop-up events in the early 2000s revealed a widespread craving for interactive experiences over passive food and dining.
Fast forward to now, and Millennial and Gen Z customers are shaping the modern phenomenon around tech. Advances in digital gaming, augmented reality, and automated scoring systems have made interactive activities more engaging and accessible.
Ramp up friendly rivalries, adrenaline-laced feats, and bragging rights. Emotionally charged memories are the most powerful.
Games like interactive darts, augmented reality golf and virtual cricket – or anything you can swing a bat or stick at – have redefined what’s possible in a hospitality setting.
As health and wellbeing come to the fore, more consumers are choosing activities which complement their low alcohol beverages.
In practise
Many clubs have the enviable position of owning large parcels of real estate which – subject to balanced feasibility and assessment evaluations – have the scope to offer additional incremental business models and revenue streams
Paynter Dixon is working with city and regional clients to re-purpose existing and under-utilised space. The venue may choose to own and operate the activities or incorporate third-party businesses into their existing business model.
Voice your ideas. Our Hospitality Team is here to listen.
