Entain Venues has just announced its latest initiative, Entain Venues Live, a new premium live sport offer through DAZN, the leading global sports entertainment platform, who become the first provider of live sports to the Entain platform.

Entain Venues Live will increase accessibility to sports broadcasting for pubs and clubs across Australia and will provide customers with top-tier combat sport through its partnership with DAZN.

The broadcast arrangement with DAZN will see Entain Venues granted commercial rights to a minimum of 12 global fight picks a year for pubs, clubs and casinos. There is also an option for additional fights to be added to the agreement.

The new partnership was successfully launched through the Ryan Garcia vs. Devin Haney fight in New York on April 20 – a fight which was exclusive to DAZN.

Mark Sturdy, Managing Director of Entain Venues, expressed his excitement about the new venture, stating, “Entain Venues Live marks a significant milestone in our commitment to growth and innovation by providing unparalleled sports entertainment experiences to patrons.

“Our offering will bring a more accessible solution for venues, and we look forward to partnering with other sports from around the globe with similar objectives. Entain Venus DNA is partnering with venues to deliver great and engaging experiences.”

Echoing this sentiment, Peter Parmenter, EVP of Business Development at DAZN said: “This collaboration with Entain Venues will offer Entain pubs, clubs and other commercial venues in Australia access to a portfolio of incredible fights which are exclusive to DAZN.

“Entain Venues’ commitment to scalability aligns with our mission to deliver the blockbuster fights to fans worldwide, offering audiences the sport they want to watch, how they want to watch it.”

Entain Venues Live aims to enable venues of all sizes to offer unparalleled live sports experiences to their patrons and this initial deal with DAZN sets the tone for more to come.