FAREWELL SMASHED AVOCADO: F&B TRENDS AS THE iGENERATION REPLACES THE MILLENNIALS
Some of our readers may remember Suzee Brain who spoke at a series of TabCorp breakfasts, most notably at this year’s AGE in Sydney. Suzee is one half of Brain & Poulter, a leading retail food advisory service. This is a recent article of theirs on food trends and the next great wave of F&B influencers.
Amongst all the debate about smashed avocado and housing affordability, it would be easy to overlook the Millennial’s contributions to society. If we look at the way they’ve shaped the way we dine, it has been significant.
Their legacy has been a trading down from stuffy formal dining to casual dining and trading up from homogenised food courts to individualised quick-serve restaurants.
But there’s a new generation coming to town. The iGeners.
Soon they will enter the workforce in large numbers. And if you thought the F&B retail strategies that have become so successful with the current generations will pass muster, it might be time for a rethink.
So, here are Brain & Poulter’s insights on how the iGeners will differ in terms of their retail habits and 5 strategies you can adapt to ensure you are ready for the generational shift.
