This intensive one day course covers the basic information you will need to understand all the latest gaming management and marketing techniques used in the gaming industry – and how to apply them to your venue.

Designed for small clubs and pubs with up to 100 machines, it is the perfect course for a venue manager with an operational background who wants to better understand and maximise their major income source – gaming. It is an ideal introduction for duty managers or other middle managers who want to understand modern gaming and marketing management.

It is also beneficial for Directors of small clubs to understand the role gaming plays, the integral function of marketing, and the importance of maximising revenue.

Delivered by experienced and respected Marketing and Gaming specialists currently working in the industry, this ‘bootcamp’ delivers the basic elements required for being a successful manager in the modern club and pub industry.

This course will give you insights into what works in the post-COVID gaming and marketing world, so you don’t waste your time and money chasing “old-skool” marketing concepts that no longer engage gaming machine players and venue visitors.

This is a concentrated, no nonsense course delivered in plain language that anyone can follow, and covers subjects like:


  • Basic gaming analysis for purchasing machines – what do I need to buy, what do I need to trade out
  • Negotiating machine purchases – (timing, conversions, warranties)
  • Where do I place different games/machines on the floor?
  • Setting an annual gaming budget and getting Board pre-approval
  • Smoking Vs non-smoking
  • To link or not to link – and how much will it cost me


  • How to reach gamers in small venues.
  • Where do I get the biggest bang for my marketing buck with a small budget?
  • How to set a marketing budget.
  • What are the different types of gamers and how to identify them?
  • How to keep ahead of the competition
  • How do I find out if I have a gap in my market?
  • How do I spoil bigger gamers in a small venue without spending a fortune?
  • What promotions work for what audience?

…and a whole lot more.

At the end of the course, you will walk away with a comprehensive reference guide to all the points covered in the Basic’s Bootcamp.





9am – 5pm


1 Darwin St, Cessnock NSW 2325

$450 + GST + Booking Fees



TUEDAY 18 MAY, 2021

9AM – 5PM


1 Grant St, Ballina NSW 2478

$450 + GST + Booking Fees





Justine has over 30 years’ experience in the hospitality industry and has worked as an executive level gaming & marketing manager in several large clubs and hotel groups across Australia. Her expertise and gaming knowledge started with product management roles with both Aristocrat and IGT, working with casinos, clubs and hotels across all Australian jurisdictions.  She spent two years in Europe for Aristocrat working with casinos and assisting with the introduction of Australian style gaming machines into the market.  For several years Justine managed IGT’s Gaming Analysis and Insights department, producing game performance and jurisdictional data for the business, along with high-level site-specific gaming analyses for all types of venues across Australia. For the last 15 years she has operated a successful gaming specialist company assisting clubs and hotels across Australia to increase gaming revenue and mentoring younger managers. Justine is the current editor and Managing Director of The Drop and contributes gaming articles regularly.


Linda is a recognised hospitality industry marketing specialist and influencer. She has spent over 15 years in the pub and club industry as a senior executive and creative consultant.  Linda has won more than 15 business and ClubNSW industry awards working with some of the foremost venues and is a regular speaker and presenter at conferences and workshops. She is one of the few hospitality marketers who has an in-depth knowledge of gaming and has developed a VIP Host Management program in conjunction with the Barrington Group. She is also a co-editor and editorial contributor for The Drop.

Prior to working in the hospitality industry, Linda was Executive Producer for a global music television network. She also worked in the creative department of some of the leading advertising and sales promotion agencies in the country, specialised in loyalty programs, licensing and marketing initiatives for companies like News Limited, NRL, Nine Network, KFC, ACP Magazines, 2UE, 7-Eleven, Coca-Cola, Westfield, Caltex and McDonalds.