GET KENO BLOOMING THIS SPRING
Finally, the warm weather has returned, and Keno is bringing the sparkle of Spring to club customers through two unique promotions designed to boost fun and participation in Australia’s favourite club game.
Every hour between 10am and 10pm from 9 September to 13 October, Keno is giving away $200 gift cards in its Springtime Spree promotion.
Up to $100,000 in gift cards will be given away and all customers need to do is spend $5 on any Keno game to enter. Winners will be drawn weekly. To enter, customers simply need to visit win.keno.com.au, fill out their details, and scan their eligible ticket.
Getting behind this exciting promotion also gives participating clubs the chance to reward their staff through Keno Champions League. To qualify for the League’s second period, clubs need to download and display Springtime Spree marketing materials in their venue, then submit their activities to Keno Connect by 28 September.
Further enhancing the welcome change of Spring is Keno’s Second Chance Draw – an ongoing promotion which launched in August and offers players the chance to win $10,000 every month – no matter how much they spend on their Keno ticket!
Any patron who purchases a Keno ticket can head to win.secondchance.keno.com.au and scan it to enter the draw. At the end of every month, Keno will randomly draw one customer as the $10,000 cash winner.
“Second Chance Draw is all about showing our customers how much we value and appreciate them, and that everyone deserves another chance to be a Keno winner,” says Scott Colvin, Keno’s Head of Brand Marketing.
“On top of the millions of dollars Keno gives away to winning ticket holders, there is now $10,000 up for grabs every month for anyone who plays Keno, no matter how much they spend or how often they play.
“Every ticket they buy is another chance to enter and win the $10,000, so the more frequently they play, the more times they can enter.
“If your venue hasn’t already downloaded the Second Chance Draw marketing materials from Keno Connect, then it’s not too late. Second Chance assets will always be available on Keno Connect and can boost your Keno offering at any time of the year,” explains Colvin.
Second Chance Draw marketing materials are comprehensive and include Keno Display Screen and Keno Terminal animations; A4 and A3 poster artwork files for local printing, venue Facebook, Instagram & Twitter tiles, web banners (rectangle and square); Nightlife (portrait and landscape); Facebook sponsored posts, EGM banners; BePOZ banner; Bet Receipt messaging and CRM support.
Plus, it’s not too late to sign up to the second season of Keno Champions League, which is offering more incentives and rewards to help clubs motivate their teams and drive sales performance.
The new season kicked off on 4 August and runs until 21 December and, on top of a new range of exciting prizes, gives venues the opportunity to earn up to a 30% discount on Keno’s innovative Local Area Marketing solution, which enable venues to ‘build their own’ promos.
“Local Area Marketing promos are yet another way Keno is supporting its club partners to engage with their patrons and take their product marketing into their own hands,” according to Colvin.
These customisable promos allow clubs to select the prizes, entry mechanic, promotion dates, and point of sale items and print quantities, which they can even co-brand with their own logo. Importantly, venues can plan ahead and slot in promotions to fill promo calendar gaps, providing better overall value by avoiding conflict with other supplier promos.
Log in to Keno Connect today to download your club’s Springtime Spree and Second Chance marketing materials, or to register for the new season of Keno Champions League.
