LEADING THE DATA REVOLUTION
In today’s world driven by data, gaming service providers are tasked with utilising the expanse of available data to make informed and timely decisions, creating better experiences for patrons. In Victoria alone, the data suggests that on an average day across all EGMs in the state there are circa 62M games played across 175K player sessions. Aside from reporting on topline financials for venues, this data provides a suite of advantages for those running gaming floors.
By identifying patterns and trends, operators can pinpoint underperforming machines and make data-driven decisions to optimize their gaming floor layout. This not only enhances player satisfaction but also maximizes revenue potential for each venue. The same can be said for game deployments: this performance data can identify the underlying drivers of success when deploying new games and be optimized to maximise the effectiveness of each deployment.
Moreover, predictive analytics can be utilised to automate this decision-making process, further cutting down on staff costs associated to each deployment. Similarly, these same techniques can forecast anonymised player behaviour, allowing for personalised marketing strategies and promotions. For instance, by analysing anonymised player session data, venues can tailor automated offers, increasing engagement and loyalty.
In addition to improving the player experience, this same data can also play a crucial role in informing preventative maintenance. For example, utilising the same patterns and trends, operators can now infer the likelihood that a given machine will require maintenance due to regular wear-and-tear. This will ultimately lead to less downtime of machines, further maximising floor performance.
At Onyx Gaming, we’re setting the bar for how venue operators ought to be looking at their data. Unlike any other provider in gaming systems and services, by consuming our entire fleet’s worth of data (over 5000 EGMs across multiple jurisdictions and growing), we’re able to leverage that data footprint to best inform decisions at individual venues. We recognize this and are actively investing in future state technologies to transform gaming machine analytics.
This integration of advanced data analytics and visualization techniques is transforming the gaming industry. By leveraging these tools, gaming service providers can enhance operational efficiency, boost player satisfaction, and reduce downtime due to machine maintenance.
Want to know more about how data can help your venue?
Visit our website for more information.
