PRIME PLAY LAUNCHES AT FIRST BETA VENUE

This month marked an exciting milestone for Aristocrat Interactive with the successful launch of its digital card, PRIME Play, at its first beta venue, St Marys Rugby League Club.

As the next evolution of player engagement, PRIME Play delivers a fully digital membership experience, providing a direct replacement for the traditional physical card while maintaining the seamless gaming experience members know and love.

The launch represents the first step in a structured beta program designed to validate venue readiness, support operational excellence, and drive strong member adoption. By partnering closely with leading venues such as St Marys Rugby League Club, Aristocrat Interactive is ensuring PRIME Play is delivered with the reliability, convenience, and user experience expected by today’s members.

As venues continue to embrace digital innovation, PRIME Play offers a modern approach to membership that enhances convenience for patrons while preserving familiar gaming interactions.

The successful deployment at St Marys Rugby League Club marks the beginning of an exciting new chapter for digital membership and player engagement, with additional beta sites planned as the program continues.

For more information about PRIME Play, please contact your Systems Account Executive or email