FACIAL RECOGNITION – GETTING THE BALANCE RIGHT
Once again, the Australasian Gaming Expo proved to be a great gauge on what is important to operators in the club and gaming industry. Understandably, facial recognition is still high on the list. Visitors to the Exact Technology stand were very interested in a fantastic addition to the solutions they can offer.
Facial recognition is no longer an emerging technology. Increasingly, licensed clubs are using it effectively to strengthen harm minimisation programs and support their self-exclusion processes. The discussion today is no longer about what facial recognition can do, but how it can be implemented responsibly.
Exact Technologies CEO Steve van Zwieten believes success starts with having a clearly defined purpose.
For our club clients, the objective is straightforward,” Steve says. “They want to strengthen their self-exclusion programs and help prevent breaches of voluntary self-exclusion agreements. Used appropriately, facial recognition can assist clubs in meeting those obligations while helping protect vulnerable members of the community.
Technology alone, however, is not the answer.
Successful implementation depends on good governance, clear operating procedures, quality reference data and careful attention to privacy. Staff need to understand how the system operates, members need confidence that their information is managed responsibly, and clubs need to remember that technology supports decision-making — it doesn’t replace it.
Choosing the right technology is equally important.
Exact Technologies works with multiple proven facial recognition platforms — this allows you to select the most appropriate recognition engine for your operational requirements. Different platforms offer different strengths in areas such as scalability, processing performance and integration with existing camera infrastructure.
To simplify day-to-day operation, Exact has also uses a centralised management interface that sits above the facial recognition engine. This interface retains the strengths of the selected face recognition technology while offering operators with a practical way to manage alerts, review events and monitor system performance.
For club groups operating multiple venues, the interface enables centralised management of watchlists and operating procedures. It can also integrate with BetSafe and other approved third-party databases, helping facial recognition become part of a broader harm minimisation strategy rather than a stand-alone application.
Integration with CCTV and other notification systems further streamlines operations by directing alerts to the appropriate personnel and linking recognition events directly to recorded video. This enables faster, more informed responses while reducing the time needed to investigate incidents.
This very powerful and practical combination — face recognition technology with centralised management interface — come with an important note, Steve advises,
Facial recognition should never be viewed as a ‘set and forget’ technology. It’s far from that. Keeping the performance levels high by balancing successful identification and the number of false positives requires ongoing maintenance and system tuning.
The bottom line is the technology identifies potential matches, but trained staff remain responsible for making operational decisions.
For more information about facial recognition technology, including the new interface, contact Exact Technologies today — their experience in the club industry makes them the ideal first port-of-call for all your security technology needs.
Contact Exact today to arrange your free, no obligation consultation – or click here, submit your details and we’ll contact you.
For more information contact
Steve Van Zwieten
Exact Technologies
Phone: 1 300 253 332
(M/L: 000101630):
