QUICK CUSTOM INTELLIGENCE: STRENGTHENING PRESENCE IN THE AUSTRALIAN GAMING MARKET
Quick Custom Intelligence (QCI) is proud to announce its continued expansion in Australasia, with a notable increase in its presence across the region. With over 40 Australian sites now operational, including top-tier casino operators and establishments within the pub and club market, QCI has cemented its reputation as a leading force in gaming analytics. This year alone, QCI has expanded its presence in Australia by adding 13 new hotels in the first quarter, underscoring its long-term commitment to the Australasian market through its strategic partnership with Gaming Dynamics.
Founded by Dr. Ralph Thomas and Andrew Cardno, QCI has become a trusted innovation partner for casinos and resorts seeking to optimise operations and drive growth through actionable intelligence, offering unparalleled solutions catering to the unique needs of gaming operators. Andrew Cardno, a well-known figure in the Australian gaming industry with over 24 years of experience, highlights the robust presence QCI has established. Recognised by the Smithsonian Institute for Heroism in Information Technology for his transformative work with Crown Casino in 2000 as they made the turn to profitability, Andrew’s leadership has been instrumental in QCI’s success across a diverse range of properties and gaming markets.
QCI’s partnership with Gaming Dynamics has facilitated the development of a robust interface that collects real-time gaming data, including linked and standalone progressive data, and integrating it seamlessly with existing customer management systems across New South Wales. This substantial investment enables QCI to offer comprehensive analyses, including time-of-day insights, detailed evaluations of gaming machines and their performance, as well as the impact of progressive amounts on the gaming floor.
“The Australian gaming market, renowned for its leadership in game design and gaming floor optimisation, provides the perfect market opportunity for Quick Custom Intelligence (QCI) recognised as the leading international data-driven intelligence technologies that accelerate gaming performance,” said Gaming Dynamics Director, Tony Toohey.
Among QCI’s cutting-edge offerings is its slot heat mapping technology (QCI Views), which provides invaluable insights into gaming floor dynamics. This technology helps operators maximize their floor’s potential by identifying the most and least popular machines, allowing for strategic placement and optimisation.
QCI Slots uses heat mapping and data visualisation to optimise your gaming product mix by understanding player behaviour at a deeper level, which machines perform best and which to remove from your floor without impacting revenue. It allows you to analyse customer interactions with your machines and understand trends across individual customers, time of day, day of week, machine manufacturer, denomination and much more.
QCI’s team uses a technique that looks like heat signatures from an infrared camera. Larger flares (or contours) mean stronger performance and you can instantly recognise slot performance visually. Contour methods increase the observable density by a factor of 10x to 100x and also allow for very fine grain comparisons. The latest version of QCI Slots can produce complex visual renderings in milliseconds and good data visualisation can be worth thousands and thousands of unrealised dollars from a casino floor.
In addition to gaming analytics, QCI introduces new capabilities in event management to the Australian market. These capabilities empower venues to host a wide range of customer-facing events, from intimate dinner parties to large-scale music concerts, thereby enhancing guest experiences and driving customer engagement.
With its extensive expertise, innovative solutions, and unwavering commitment to the Australian gaming market, Quick Custom Intelligence continues to lead the way in gaming analytics, delivering unmatched value and support to its partners and clients.
