RESDIARY LAUNCHES INTO AUSTRALIA
Global online booking platform ResDiary has launched independently into Australia with its pioneering no commission fee feature, marking an end to a seven-year exclusive relationship with The Fork (previously Dimmi). Owned by Accor Hotels, ResDiary has appointed a dedicated ANZ team of 16 as part of the launch who will manage sales, customer support, marketing, and growth in the Australian and New Zealand markets.
With the Australian restaurants market size in worth approximately $18.5bn 1, ResDiary is well positioned to disrupt considering its near decade experience providing the backend booking technology for The Fork. The offering will see an online booking platform for hospitality businesses alongside a diner-focused restaurant discovery platform called ‘Dish Cult’.
Rebecca Zeitunian, ResDiary’s Head of Brand and Growth ANZ explains, “ResDiary has been working behind the scenes in Australia’s hospo industry for many years, so we’re poised to support the industry in its recovery phase by offering 0% commission. We know that hospitality venues across Australia have been bleeding financially, and our vision is to grow in a way that helps these businesses get back on their feet by offering a solution that will maximise bookings, secure revenue and provide a platform for marketing and promotions.”
Australia hospitality icons including Trippas White Group, Bondi Icebergs, Ten Minutes by Tractor and The Dolphin are already using the platform, valuing the axing of high commission fees that are commonplace in the market.
Jack Fisher, F&B and Duty Manager at The Balfour Kitchen, Brisbane, part of the Spicer Retreat Balfour Group explains, “Given the current climate is so unpredictable, having 0% commissions on pages, socials, websites, etc from bookings is a huge let off. As a small sized venue, it is very important to us that we are maximising the guests coming to visit. The unstable nature of the dining scene due to the lockdowns has been an interesting challenge and this is just one thing less to keep your mind on.”
Given the extended lockdowns which has made business all the more challenging for food & beverage operators, ResDiary is also currently offering complimentary takeaway and voucher add-ons valued at $70 per month to both current and new customers2 to venues in Victoria, ACT, New South Wales, and South Australia.
For more information on ResDiary please visit: www.resdiary.com.au
About ResDiary
ResDiary was founded in 2006 out of frustration of poor management systems by Scottish restaurateur, Mike Conyers, before being purchased by Accor Hotels in 2018. Seating over 185 million diners each year, ResDiary’s features are set to help the industry navigate the “new normal” as seamlessly as possible by allowing restaurants, hotels and venues to take commission free online bookings, manage tables, take payments, sell gift vouchers, and pivot business offerings to online food orders for takeaway and delivery. With three pricing plans available, the cloud-based system is easily integrable with over 50 other technologies, provides advanced table and yield management technology and ability to build customer profiles and databases to foster relationships and loyalty, enabling venues to reach their targets.
1. https://www.ibisworld.com/au/market-size/restaurants/
2. Complimentary add-ons available until 30 September, 2021*. 1.75% + 30c standard Stripe fees still apply per transaction. Fees are waived for the period of 20 July – 30 September, 2021 only. This promotion is not applied automatically for accounts with existing add-ons. Late opt-ins will be waived pro-rated fees. Please allow for 48 hours for add-on order to be processed by our team.
