MEMBERSHIP A TOP PRIORITY SAYS SENPOS POINT OF SALE
In Australia’s evolving hospitality industry, finding a reliable point of sale provider who can help you maximise efficiencies, business profitability and customer engagement is essential for any club, pub or venue. Included in this is a partner who can help you make membership a top priority in your venue. At this year’s AGE Expo, SENPOS Point of Sale will be showcasing the latest in point-of-sale solutions that can help you achieve just that.
SENPOS Point of Sale has pioneered point-of-sale technology for over 30 years, collaborating with our customers to develop software roadmaps and products that enhance front and back of house operations, whilst keeping pace with industry relevant software integrations – such as staff management, accounting and purchasing software, among more.
Membership and loyalty are considered a top priority for Australian member-based venues, as they recognise their significance in fostering long-term customers. The past few years have been a true testament to the resilience of the hospitality industry, and while businesses continue to navigate the post pandemic climate, what remains is the challenge of keeping their venue front of mind with customers.
With emerging concerns about the cost-of-living, customers are likely to reduce spending and subsequently be more decisive about when and where they spend money. With this in mind, helping customers maximise their membership and recognise value is now increasingly important. By adapting to changes in customer behaviour, your venue can not only gain a competitive advantage against similar venues, it can also grow loyalty and see customers continue to return.
Helping you put members first.
Venue operators understand the role rewards and promotions play in engaging with members, and that when they are consistent and personalised it can enhance the member experience. An all-in-one point-of-sale solution like SENPOS, that’s designed with a membership and loyalty module, alongside digital marketing capabilities, will help achieve a wholesome member experience.
A comprehensive member database is key to learning about members and developing promotions and incentives that are relevant to them. Venues can be empowered to create appealing and engaging promotions by regularly looking at member data to gain new insights, tweak offers and even deliver push notifications to smart phones.
For SENPOS Director, David Potter membership is certainly at the core of any venue; “understanding your customer is now more important than ever, particularly as members look for ways to save money while still enjoying themselves. Venues who are willing to adapt can see more visitation, which is why member data is invaluable”.
Your trusted point-of-sale partner
SENPOS specialise in creating tailored point of sale ecosystems featuring POS terminals, member kiosks, tablets, fully integrated online ordering and comprehensive Member Insights module. Alongside our in-house software developing, our customers also benefit from an Australian support team, including after-hours, who are committed to providing training and timely help year-round, crucial for peak trade periods. From first demonstration through to installation, our team create a seamless experience that makes transitioning to SENPOS simple. Our relationship with our customers doesn’t end after installation, it continues to grow alongside your business.
Meet the SENPOS Point of Sale team to see the latest point-of-sale solutions and features. Visit stand #497 at the AGE Expo from 15-17 August 2023.
